Suranat Duangkongsan Email & Phone Number

Bangkok, TH

• Spearhead the strategic direction of the brand for True-Dtac mobile business division, overseeing aspects related to Postpaid and Device offerings, including Postpaid packages, Lucky Number products, International.
• Take ownership of the entire mobile business, identifying and capitalizing on business opportunities, leading developmental efforts, and fostering innovation.
• Conceptualize and execute comprehensive marketing campaigns, ensuring seamless integration across all channels to enhance the brand presence and drive impactful communication.
• Lead a dynamic team in the creation of essential brand materials and content, encompassing TV commercials, radio spots, social media content, key visuals, and both online and offline assets.
• Demonstrate proficiency in digital marketing performance, employing analytical tracking across various channels to align with campaign objectives and Key Performance Indicators (KPIs).
• Cultivate relationships with key brand stakeholders, including media, Key Opinion Leaders (KOLs), celebrities, brand presenters, and publishers.

Bangkok, TH

• Lead brand strategy and overall brand-related areas for Digital Content Platform & New S-Curve Branding including True Online, True ID, TrueX, True Vision, True Money, True You, True Smart Merchant (O2O), True Health.
• Responsible for all aspects of the business, maximizing business opportunities, leading development, and driving new ideas
• Build integrated marketing campaigns and develop marketing communication across all channels
• Lead team to develop key brand materials/content including TVC/ Radio/ social content/ Key visual/ both online and offline
• Good at digital marketing performance and analysis tracking across marketing channels to reflect the campaign objectives and KPI.
• Build relationships with all brand stakeholders including Media/ KOL/ Celebrity / Brand Presenter/ Publishers

Vevey, CH

• Leading end-to-end digital marketing strategies across portfolios.
• Translate data insights into actions and decision that will drive revenue, brand impact, user growth, engagement and overall marketing and sales effectiveness.
• Work with brands and cross-functional teams to design and deliver integrated eBusiness strategies, including online consumer engagement, digital leadership and expansion of online share in e-Commerce.
• Provide thought leadership in the areas of digital and online commerce in order to help the create a stronger business result.
• Work closely with all concerned parties to develop and execute integrated digital marketing and communications plans in line with brand priorities.
• Works in partnership with communication agencies and ensure effective digital brand communication. Support in driving Nestle brand assets/touch points (Facebook, YouTube, Website, Twitter, Instagram) by ensuring.

Vadhana, Bangkok, TH

• Lead international business development team focusing on the music business, in collaboration with the Music Publisher team and Partnership Marketing team ex. Tencent in China
• Establish and execute international business plans, including prioritization of markets, marketing strategy, and partners collaboration in Vietnam/ China/ Japan
• Work closely with international /regional partners such as music publishers/ international music platforms and media partners to create business opportunities (Licensing/ Co-production/ Artist management) to drive.
• Maintain business relationship with existing international/ regional partners and acquire new partners
• Develop strong alliances with members of other departments and involve them in the development of their functional area in the international markets including marketing/sales/operation
• Report on progress and plans through regular updates to CSO and management

Paris, Ile-de-France, FR

• Brand Community Role:- Lead Chivas brand team and also manage Single malt brands in Thailand - Together with Chivas team to drive the development and execution of Chivas brand strategy/ portfolio management/ consumer.
• Lead digital team in Thailand and support other countries in Asia
• Identify key opportunities using Digital (e-commerce/digital media/Content/CRM) to grow market share/volume
• Together with digital team to drive the development and execution of digital brand strategy
• Working in cooperation with marketing/ commercial teams/ key partners to drive business grow
• Responsible for the development and management of KPI’s/objectives for digital brand activations

Paris, Ile-de-France, FR

• Plan and execute all digital marketing for key PRTH strategic brands (Chivas/ Absolut/ Jacob’s Creek/ Jameson/ The Glenlivet), including social media strategy, digital media buying
• Design and implement local contents and localize global assets
• Build and maintain social media channels
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify digital trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth digital strategies

Paris, Ile-de-France, FR

• Plan and execute all digital marketing for key PRTH strategic brands (Chivas/ Absolut/ Jacob’s Creek/ Jameson/ The Glenlivet), including social media strategy, digital media buying
• Design and implement local contents and localize global assets
• Build and maintain social media channels
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify digital trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth digital strategies

New York, New York, US

• Role of Account Director:
• Build long-term relationships with clients
• Investigate and determine clients wants and needs
• Plan and implement digital strategies for clients
• Always work towards those goals
• Optimize web content in order to improve SEO

Bangkok, TH

- Creates and executes project work plans and revises as appropriate to meet changing needs and requirements.- Identifies resources needed and assigns individual responsibilities.- Manages day-to-day operational aspects of a project and scope.- Reviews deliverables prepared by team before passing to client.- Effectively applies our methodology and enforces.

Bangkok, TH

- Provide end-to-end project management- Scope project requirements and prepare budget- Develop a detailed project plan and monitor progress- Collaborate with internal teams to design, develop and implement digital projects- Deliver projects on time ensuring quality standards are met- Develop support documentation including risk logs and requirement.

Bangkok, TH

- Manage contents on AIS websites.- Develop digital contents on AIS websites.- Implement online strategy and online activity.- Coordinate with Marketing team/online agency to implement integrated campaigns.

Bangkok, TH

- UAT AIS system- Test AIS application and network

Arlington, Texas, US

- Monitor party events in the theme parks. - Planning party activities/ budget. - Preparing and cooking food.

Msc, Digital Marketing

Certificate, Organizational Leadership

Bsc, Computer Science

High School, Science-Maths