Suranat Duangkongsan Email & Phone Number

Bangkok, Th

• Spearhead the strategic direction of the brand for True-Dtac mobile business division, overseeing aspects related to Postpaid and Device offerings, including Postpaid packages, Lucky Number products, International Roaming, Topping, and catering to special consumer segments such as students and the elderly.• Take ownership of the entire mobile business, identifying and capitalizing on business opportunities, leading developmental efforts, and fostering innovation.• Conceptualize and execute comprehensive marketing campaigns, ensuring seamless integration across all channels to enhance the brand presence and drive impactful communication.• Lead a dynamic team in the creation of essential brand materials and content, encompassing TV commercials, radio spots, social media content, key visuals, and both online and offline assets.• Demonstrate proficiency in digital marketing performance, employing analytical tracking across various channels to align with campaign objectives and Key Performance Indicators (KPIs).• Cultivate relationships with key brand stakeholders, including media, Key Opinion Leaders (KOLs), celebrities, brand presenters, and publishers.• Take charge of the integrated media strategy and planning processes, ensuring that campaigns align with business objectives and deliver optimal results.• Demonstrate adept multitasking skills, effectively managing multiple workstreams with meticulous attention to detail.

Bangkok, Th

• Lead brand strategy and overall brand-related areas for Digital Content Platform & New S-Curve Branding including True Online, True ID, TrueX, True Vision, True Money, True You, True Smart Merchant (O2O), True Health, True CJ, True VWORLD, True Digital Solution• Responsible for all aspects of the business, maximizing business opportunities, leading development, and driving new ideas• Build integrated marketing campaigns and develop marketing communication across all channels• Lead team to develop key brand materials/content including TVC/ Radio/ social content/ Key visual/ both online and offline• Good at digital marketing performance and analysis tracking across marketing channels to reflect the campaign objectives and KPI.• Build relationships with all brand stakeholders including Media/ KOL/ Celebrity / Brand Presenter/ Publishers• Lead the integrated media strategy and plan to ensure the campaign will meet business objectives • Well handle multiple streams of work with attention to detail• Work well with cross-functional teams both regional/Thailand such as Brand, Commercial, Operation, Finance, IT, Channel, and partnership teams as well as Creative/Media Agencies

Vevey, Ch

• Leading end-to-end digital marketing strategies across portfolios.• Translate data insights into actions and decision that will drive revenue, brand impact, user growth, engagement and overall marketing and sales effectiveness.• Work with brands and cross-functional teams to design and deliver integrated eBusiness strategies, including online consumer engagement, digital leadership and expansion of online share in e-Commerce.• Provide thought leadership in the areas of digital and online commerce in order to help the create a stronger business result.• Work closely with all concerned parties to develop and execute integrated digital marketing and communications plans in line with brand priorities.• Works in partnership with communication agencies and ensure effective digital brand communication. Support in driving Nestle brand assets/touch points (Facebook, YouTube, Website, Twitter, Instagram) by ensuring consumer centricity, applies innovation levers and maintains vibrancy via innovation.• Develop and manage relationships with internal stakeholders and vendors in support of the goals, to ensure adoption/adaption of tools and solutions, and global guidelines and playbooks where applicable.• Plan and Develop digital strategy & campaigns, budget assignment, media planning, post & pre evaluation of campaign contents. • Work closely with media partners in leveraging media partnership.

Vadhana, Bangkok, Th

• Lead international business development team focusing on the music business, in collaboration with the Music Publisher team and Partnership Marketing team ex. Tencent in China• Establish and execute international business plans, including prioritization of markets, marketing strategy, and partners collaboration in Vietnam/ China/ Japan• Work closely with international /regional partners such as music publishers/ international music platforms and media partners to create business opportunities (Licensing/ Co-production/ Artist management) to drive revenue for GMM Grammy ex. Twitter/ Tencent/ TikTok• Maintain business relationship with existing international/ regional partners and acquire new partners • Develop strong alliances with members of other departments and involve them in the development of their functional area in the international markets including marketing/sales/operation• Report on progress and plans through regular updates to CSO and management

Paris, Ile-De-France, Fr

Brand Community Role:- Lead Chivas brand team and also manage Single malt brands in Thailand - Together with Chivas team to drive the development and execution of Chivas brand strategy/ portfolio management/ consumer strategy/ channel strategy / on & off-trade strategy/ brand communication- Leverage insights (Business, Consumer, Shopper, customer, competitor trends) for future strategic development- Identify and develop new business opportunities for Chivas and Malts brands- Lead and develop Chivas marketing activities both on-ground events and online - Track performance and/or effectiveness of Chivas brand marketing activities/ Sales/ Volume based on KPIs- Manage Consumer A&P, track/monitor the effectiveness of marketing programs within the budgeted allocated area- Communicate effectively the marketing tools and examine market data to categorize brand progress and market trends- Forecast volume for Chivas Brother brandsDigital Role: • Lead digital team in Thailand and support other countries in Asia • Identify key opportunities using Digital (e-commerce/digital media/Content/CRM) to grow market share/volume• Together with digital team to drive the development and execution of digital brand strategy • Working in cooperation with marketing/ commercial teams/ key partners to drive business grow • Responsible for the development and management of KPI’s/objectives for digital brand activations• Manage creative and digital media agencies accordingly both internal (freelance/ in house) and external agency partners• Integration and delivery of digital into brand and budget planning. Direct digital budget (A&P) management on planned activities• Responsible for driving a key strategic Digital channel (CRM, e-commerce, Social, Digital Media) • Lead digital media buying/bidding (in house)• Build new business via Drinks and Co brand (eCommerce)

Paris, Ile-De-France, Fr

• Plan and execute all digital marketing for key PRTH strategic brands (Chivas/ Absolut/ Jacob’s Creek/ Jameson/ The Glenlivet), including social media strategy, digital media buying• Design and implement local contents and localize global assets• Build and maintain social media channels • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)• Identify digital trends and insights, and optimize spend and performance based on the insights• Brainstorm new and creative growth digital strategies• Collaborate with internal teams both marketing and commercial to implement integrated campaign, drive online to offline• Collaborate with digital agencies and other vendor partners• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate• Lead digital in PRTH and use digital to be “Game Changer” in company

Paris, Ile-De-France, Fr

• Plan and execute all digital marketing for key PRTH strategic brands (Chivas/ Absolut/ Jacob’s Creek/ Jameson/ The Glenlivet), including social media strategy, digital media buying• Design and implement local contents and localize global assets• Build and maintain social media channels • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)• Identify digital trends and insights, and optimize spend and performance based on the insights• Brainstorm new and creative growth digital strategies• Collaborate with internal teams both marketing and commercial to implement integrated campaign, drive online to offline• Collaborate with digital agencies and other vendor partners• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate• Lead digital in PRTH and use digital to be “Game Changer” in companyKey Achievements:- On premise digital service pack (Premier Award Best of Asia in 2016)- Drinkspot mobile application- Drinkspot WiFi- Drinkspot ecosystem (Premier Award Best of Asia in 2017)- Set up Digital team in PRTH and save agency fee for company- Lead digital training in PRTH- Lead digital strategy for PRTH

New York, New York, Us

Role of Account Director:• Build long-term relationships with clients • Investigate and determine clients wants and needs• Plan and implement digital strategies for clients• Always work towards those goals• Optimize web content in order to improve SEO• Present and train on social media strategies to clients• Analyze effectiveness of digital campaigns • Recommend, design and implement digital projects to increase their ROI• Set up a list of KPIs to track for each client• Prepare and present reports on their progress• Keep abreast with new trends in digital technology Role of Senior Digital Planner• Lead in driving a data driven creative culture.• Assert a leadership role in working with client partners, understanding their business objectives, goals and challenges, and identifying business opportunities.• Work with cross-functional internal teams in a leadership role to identify and develop digital solutions that meet client needs and inspires creatives.• Design and conduct primary and secondary research including but not limited to: interviews, focus groups, industry trends, audience needs & behavior, competitive assessments, and digital ecosystem assessments.• Research, gather, and evaluate qualitative, quantitative, and competitive data to identify and validate opportunities and deliver these insights in a compelling and digestible way.• Collaborate with and provide guidance for junior strategy team members.Key account: Pernod Ricard

Bangkok, Th

- Creates and executes project work plans and revises as appropriate to meet changing needs and requirements.- Identifies resources needed and assigns individual responsibilities.- Manages day-to-day operational aspects of a project and scope.- Reviews deliverables prepared by team before passing to client.- Effectively applies our methodology and enforces project standards.- Prepares for engagement reviews and quality assurance procedures. - Minimizes our exposure and risk on project.- Ensures project documents are complete, current, and stored appropriately.Key accounts: Oishi/ Pepsico (Bev and snack)/ 7-11 / Vitamilk/ Sansiri/ BAY/ King power/ Cadbury (Hall and Trident)

Bangkok, Th

- Provide end-to-end project management- Scope project requirements and prepare budget- Develop a detailed project plan and monitor progress- Collaborate with internal teams to design, develop and implement digital projects- Deliver projects on time ensuring quality standards are met- Develop support documentation including risk logs and requirement specifications- Monitor and report on Google Analytics metrics- Communicate with the team and ensure all members are on board with delegated tasks- Highlight potential risks or malfunctions and act proactively to resolve issues- Seek opportunities for improvement and suggest new projectsKey Achievements: AIS revamp website projects/ AIS websites maintenance

Bangkok, Th

- Manage contents on AIS websites.- Develop digital contents on AIS websites.- Implement online strategy and online activity.- Coordinate with Marketing team/online agency to implement integrated campaigns.

Bangkok, Th

- UAT AIS system- Test AIS application and network

Arlington, Texas, Us

- Monitor party events in the theme parks. - Planning party activities/ budget. - Preparing and cooking food.

Msc, Digital Marketing

Certificate, Organizational Leadership

Bsc, Computer Science

High School, Science-Maths