Lecturer for Hospitality and Tourism Marketing Management

Lecturer for Economics and Marketing Management

Silvermill group is a leading Coconut exporter in Sri Lanka who has mastered the art and craft of cultivating coconuts and producing a diverse range of value-added coconut products globally and locally. I have managed 05 brands under Silvermill targeted to the local and international market.• Directing, planning and coordinating marketing efforts for export, retail and horeca sector• Creating promotions and execute campaigns with advertising agencies and printers• Understanding and developing budgets, including expenditures, research and development appropriations, return-on-investment and profit-loss projections• Organizing marketing tradeshows and major events• Evaluating competitors• Handling social media, public relation efforts, and content marketing• Training and Developing sales staff with the new marketing trends and opportunities • Building brand awareness and positioning• Evaluating and maintaining a marketing strategy

Managing Europe's No 01 Dermo cosmetics Avene, Ducray and A-Derma in Sri Lanka and Maldives1. Sales Target & Market Share Achievement – Implement the proposed Marketing Plans to achieve the market share and top- line/ bottom – line objectives for the brand.2. Marketing Budget Management3. Develop & execute the Marketing mix for the brand in line with the overall Marketing strategy, thereby enabling achievement of brand objectives and growth targets. 4. Plan & execute media campaigns / ATL promotion initiatives for the brand in co-ordination with advertising & Media agency for Dermo cosmetics and Digene5. Ideation, planning & control of all BTL activities & Sales Promotion initiatives for the assigned portfolio6. Market intelligence7. New Product Introduction8. Ensure timely execution of sales promotion initiatives through the sales team. Develop rapport with the field force in order to obtain necessary feedback & insight of sales & distribution.9. Work in liaison with the distributor functions like Finance, Logistics and Planning on various product management tasks.10. Plan and execute related activation on Dermo Cosmetic Category and Digene

Plan, develop and direct marketing efforts for brands Cial,Platignum,Chemix and Fevicol.Create strategies to take advantage of market opportunitiesConceptualize strategic initiatives and implement details of a campaign Execute strategies with cross-functional teams Manage external marketing partners such as advertising agencies, digital marketing firms and production companiesSupervise brand content Manage access to brand assets Develop brand standards and usage guidelinesAssist integration of campaigns with brand consistencyTrack consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution, and by conducting consumer researchAnalyze sales data to update a brand or category portfolio, determine new products and delete underperforming products Work closely with departments such as manufacturing and R&D to consult on package and product as it relates to brandingWrite reports, specifications and creative briefs

MAS Holdings, the largest apparel company in the South Asian region with capabilities in Intimate wear, Active wear and Fabrics, was commended for their focus and commitment towards Corporate Social Responsibility, Manufacturing Excellence & Innovation at the Nike Regional Vendor Summit which took place in Bangalore on 2nd August 2007.The MAS Group, which enjoys a global repute for Best Practices in Manufacturing Excellence and Social Responsibility, especially through its flagship initiative MAS Women Go Beyond, was commended by Nike on many areas of business performance including Innovation, Regional Product Development, Quality and Corporate Social Responsibility. The MAS teams have embraced the Brand Partnership and shown an amazing passion in creating excellence that is valued by the Nike consumer. Bodyline (Pvt) Ltd. MAS Intimates’ specialized bra facility, was presented with a Certificate for Innovation & Outstanding Quality Performance on highly complex products, both in innovation, and manufacturing quality standards. All Group Divisions were acknowledged for “Doing the right Thing” in maintaining high compliance standards, and contributing to community development.Plan NIKE short lead time programs base on the seasonal requirement Identifying shortages in short lead time programs and make arrangement for the shortages Follow up on quality assurance procedures, quality control procedures with NIKE certified auditorsCommunicate required information with NIKE and proper reporting on mandatory updatesHighlight imminent concerns to the managementRecord maintenance and preproduction follow upsTaking measures for consistent production in Bodyline I, II, III through participating for daily Kan ban meetingsTake preventive action to maintain the targeted performance in all areas of activities Placement of orders to suppliers with the purchasing cluster

The final delivery of goods to its customers and transactions of all the payments are done by Customer Development division. Customer development and customer marketing divisions are the only departments who interact directly with customers while other departments enhance the smooth floor of work in FBL. Customer development carries out all the sale activities and sales related schemes to enhance overall turnover of the company such as organizing initiative drives, hiring and training Territory development representatives to distribute the products island wide.Channel Marketing responsible in creating visibility from below the line activities in both general trade and modern trade by developing and making use of point of sale materials and driving trade drives as well. - Developing post evaluations on sales for below the line and trade drives for key brands(Anchor,Anlene,Anchor Pedia Pro, Anchor Newdale,Ratti)- Developing in store marketing mixes for key brands in both General Trade and Modern Trade. E.g.: Point of sale materials, Plannogarms etc..- Analyzing quantitative and qualitative researches on shopper and consumer behavior for both general trade and modern trade and come up with insights for brand plans - Received an industrial training on sales activities