I am an independent brand and marketing consultant. I also specialise in sonic branding strategies and digital marketing solutions for brands and companies.I help build brands, create identities and develop marketing plans - including competitive mapping, and analuze the impact that marketing services and brand communication programs have on sales and profits. As products and services become more difficult to differentiate, branding that creates holistic experiences and cultivates a deeper emotional connect, can help build a larger, more loyal customer base.Prior to this i was COO and Consultant with the True School of Music, A contemporary western music academy that opened last year in Mumbai, the music and entertainment capital of India. I helped them create their brand, their identity, set up their organisation structure, defined roles and responsibilities leading to a successful launch.Previous to that i was an advertising and marketing professional in leading agencies in India - JWT (for 19 years), Lowe & M&C Saatchi where i worked across categories ranging from FMCG, Durables to Services and Industrial products. I have held very senior positions in both JWT and M&C Saatchi as well as headed some of their group companies. I was also instrumental in creating a strategic merger between Asatsu-DK and JWT Group/WPP: ADK-FortuneI have a particular affinity for content creation in the music, entertainment and brand communications. I am fascinated by media, culture and its impact on Identity.Hobbies/Interests:Music - particularly Jazz, Blues, Rock, Classical: Movies (all kinds) from European/Foreign art to Bollywood dhamaka. Reading and bloggingSocial Media EngagementQuizzingSpecialties: Identity creation and management, marketing, consumer and market research, brand communications, mergers, negotiation skills, communication and presentation skills, social media and digital marketing