Suranjan De is a strategy-driven analytics consultant. In that capacity, he has engaged in assisting clients generate actionable insights using a fusion of strategy solution methods and business analytics. Such efforts have led to the development and use by multiple clients of a performance scorecard which supports the execution of business strategy guided by an analytical view of data. The resulting performance management solution focuses on safety in and across industries such as food service, construction, and hospital management. The performance results and possible actions recommended based on a review of these results are delivered to users at their point of use.Through the use of predictive analytics, Suranjan has assisted multiple retail clients manage retail costs through better demand forecasts, enhance customer retention and growth efforts by focusing on customer behavior analysis, and improve operational efficiency through better sales and labor forecasting. He has also developed a decision support tool using prescriptive analytics methods to generate competitive pricing strategies.Suranjan has over 15 years of experience in delivering end-to-end data warehousing and business intelligence solutions in retail, banking and mortgage, human resource management, and entertainment industries. This includes BI/DW solutions on Oracle and SQL Server platforms as well as self-service BI solutions using MicroStrategy, Tableau and the Microsoft BI stack. He has also integrated predictive analytics solutions developed in R with existing Tableau and Power BI reporting platforms. Suranjan also has prior academic experience of a dozen years when he was engaged in research, teaching, and consulting at major research universities in the U.S. These efforts have resulted in developing knowledge-based systems with applications to manufacturing and decision support systems with applications to social systems. He has published extensively in leading journals.