Surbhi G. Email & Phone Number

New York, NY, US

Ridgefield Park, NJ, US

• Performance Analytics & Reporting Lead; Consumer Journey; Content Strategy; A/B Testing; Analytics PM
• Supporting Home Entertainment’s integrated marketing efforts by spearheading analytics operations.
• Deep partnerships with Marketing, DevOps, PMs & execution teams for content strategy for web site consumer journey. Aiding product marketing strategies by data driven insights.
• Defining analytics requirements, measurement frameworks, analyses & reporting structures for the execution teams. A/B testing to improve ROI conversion rate.
• Support senior leadership team for any communication and presentation needs
• Manage & support digital agency of record, and vendor partners

New York, NY, US

• Performance Media Analytics problem-solver; Client management and Analytics project management; Data KPI measurement strategy; Thought Leadership. Pivotal role in new business pitches & day to day client presentations.
• Created processes around business analysis; measurement frameworks, analyses & reporting structures. Leading analysts in managing centralized data reporting & visualizations.
• Spearheaded market analyses & campaign performance analyses, collaborated with cross-functional teams to create targeted marketing campaigns, drive customer engagement, and optimize product positioning. Successfully.
• Cross-functional Team Leadership; reviewing progress toward sub-work stream milestones, & coordinating with work stream stakeholders such as the data engineering, ad-operations & offshore teams to ensure fulfillment of.
• Developed product vision and strategy for the data infrastructure & automated BI dashboards. Built product roadmaps. Researched competitors' UX. Designed initial dashboard wireframes. Worked & supervised tasks of the.
• Scoping out new analytics projects & resourcing across all clients; offshore & onshore.

London, England, GB

• Leading onshore & offshore teams of analysts within the Performance Media Analytics; develop & implement measurement strategy and testing framework, realize insights & strategic data-driven recommendations across all.
• Pivotal role in client facing presentations & pitches.
• Drove expansion of custom performance reporting, analyses & recommendations across all media channels.
• Conducted data streamlining & consolidation using Google’s BigQuery via APIs and FTP processes. Automated Data Visualization via Tableau, making the reporting ecosystem efficient.
• Recruited, trained, and supervised a team of Analysts & Senior Analysts. Creating a clear path for career development & professional growth for team members, as their Career Advocate “CA”.

Columbia, MD, US

Tools/ Tech Stack: Tableau, BigQuery, SA360, Facebook Campaign Manager, DV360, IAS, Google Adwords

Columbia, MD, US

• Measuring cross channel effectiveness, managing efficient budgets & cost pers, ROI analysis
• Presented quarterly business performance (QBRs), ROI forecasts, learning agendas, measurement & audience segmentation plans to internal & external C-Suite level stakeholders.
• Managed strategic client relationships across all digital marketing channels.
• Point of contact between clients & stakeholders around managing & enhancing digital measurement frameworks.
• Architect solutions, setting up KPIs & provide optimization recommendations that drive results. A/B testing, regression analysis, halo impact, budget allocation, channel effectiveness analysis.Tools/ Tech Stack.

New York, NY, US

• Measuring campaign effectiveness, lead generation and quality & Email marketing
• Data driven End-to-end marketing campaign analysis (interest phase, action phase, valid lead creation up to win/ revenue measurement- Dashboards; ROI based analysis, lead generation & quality analysis).
• Querying databases and building dynamic Tableau dashboard for a real time data story.
• Test & learn plan creation with strategy, A/B testing on content, creative, etc. for email & digital marketing campaigns.Tools: Tableau, Cognos, Coremetrics, Google Analytics, SQL, Sysmos, SPSS Text Miner

Chicago, IL, US

• Led secondary market research, competitive analyses and web analytics for client accounts
• Worked extensively on white paper studies to analyze data, trends and economic environments that play an important role in measuring sales.
• Secondary market research, competitive & industry analysis for clients. Website analyses & reporting.
• Improved email campaign performance resulting in a 25% increase in leads with the implementing email & direct mail segmentation exercises for cleaner taregting.
• Aiding brand positioning & target marketing decisions. Research via surveys; Consumer behavior trends using SurveyMonkey, analyzing behavioral and directional data gathered by the MRI Survey tool.
• Co-ordination with vendors for direct mail lists (including prospect lists).Tools: MS Office Suite, Epiphany CRM software, SurveyMonkey, Google Analytics, Omniture,Media Planning Tools (MRI, Nielson etc), MapPoint.

Milwaukee, WI, US

• Marquette Central is the primary point of contact for student enrollment and financial services at Marquette University.
• Data analysis experience; Excel reporting (using pivot tables, charts and other excel tools), accessing trends in the data, on a daily and weekly basis and forecasting based on data pattern and history.
• Image processing (using Photoshop) and data entry (updating database) experience.
• Customer service experience; advising current and prospective students with Bursar-related questions or concerns.Tools: MS Excel & Word, In-house database management system, Photoshop

Milwaukee, WI, US

• The Center for Global and Economic Studies (CGES) was established to provide a focal point for addressing the increasing importance of global economic issues. The mission of the Center is to promote understanding of.
• Organized and assisted at the various CGES events. Created brochures for the events.
• Assisted professors in their research by analyzing and modifying large data sets in Excel.
• Worked with Graduate School of Management and IT department on editing and updating web page content to increase traffic, thus making the university website more visible to prospective students and their parents.
• Used Google Analytics to create reports for website data..
• Edited seminar brochure graphics/pictures using PhotoshopTools: MS Excel & Word, Google Analytics, Photoshop

Tempe, Arizona, US

• Sitewire is a company that works with clients to define usability and business requirements for their e-marketing campaigns. They analyze pay-per-clicks; deliver new online leads, find new customers and convert.
• Analyzed and reported on web collected data to generate sales leads for clients such as Pulte Homes. Worked with University of Phoenix Online to define the requirements for their website.
• Managed communication between clients and internal teams to ensure that client requirements are met.
• Performed image processing and data entry in the system to keep information updated. Scheduling experience.Tools: Excel, Word, Photoshop

Tempe, AZ, US

• Located on the Tempe campus of Arizona State University, the Ira A. Fulton Schools of Engineering deliver innovative education and leading research designed to produce a creative, highly educated workforce and.
• Provided technical support to faculty in the engineering department with the various mediums of teaching and visual aid, such as the Smart Screen, PC softwares, Blackboard, Overhead Projectors or the Writing Pad.
• Managed the access of classes for the distance learning students (E-Learning)
• Some hands on experience building the control roomTools: In-house software

Mumbai, Maharashtra, IN

• Combines the Tata Group's pre-eminent leadership position in India and AIG's global presence as the world's leading international insurance and financial services organization. The company offers a broad array of life.
• Data collection via a survey designed for existing and prospective agents, for the sale of the “Secured Future Plan” (a personal accident insurance policy offered by TATA AIG).
• Data was used to study and improve agent motivation to sell this policy and also improve the policy.
• Created a matrix to match prospective customer to the right insurance agent based on the agent’s area of expertise, to improve business.Tools: Excel, Word, Photoshop

Navi Mumbai, Maharashtra, IN

• Reliance Communications business encompasses a complete range of telecom services covering mobile and fixed line telephony. It includes broadband, national and international long distance services and data services.
• Gathered competitive data for landline penetration for the New Delhi market.
• Identified areas with low land line presence to improve marketing efforts.
• Using competitive Analysis, created a differentiation matrix to allow Reliance to market its products, with an emphasis on reliability, availability and price.Tools: Excel, Word

Masters Of Science, Applied Economics; Msae

Bachelor Of Science, Marketing