As a solopreneur, i have had to wear several different hats. I have been a planner, a designer, a product developer, a trend researcher, and of course, a marketer. Hypedevi, at it's core is a visual representation of my own value system. "Unabashed, unapologetic, and shamelessly authentic" is how like to describe the message that Hypedevi carries. Currently, the label retails in 13 countries (USA, UK, Canada, Indonesia, India and Malaysia) through regional brick-and-mortar and e-commerce stores. All of my products are developed keeping in mind a clean zero-waste production methodology to ensure the least amount of wastage. We use clean materials and leave a very low carbon footprint.