As part of the Office of Public Affairs, I contribute to the development of strategic marketing initiatives to enhance public awareness of CDFA's role in supporting California's agricultural sector. My responsibilities span creating impactful print and digital outreach materials, managing social media content, and producing video assets that highlight agricultural sustainability efforts.

In conjunction with my full-time role, I play a vital role in supporting the family business, including the oversight of the peach receiving station. Responsibilities encompass the collection and submission of production data, implementation of departmental policies, and comprehensive reviews of financial statements. Additionally, I enforce the company's Employee Safety Program, manage vendor invoice procurement, and provide oversight for expense reports, contributing to the efficient financial and operational management of the business.

In addition any full time position, I have also been working part time as an Assistant Stage Manager with the Sacramento Kings. This second position provides me the opportunity to be involved in the Sacramento area while contributing to the Sacramento Kings event production team. My responsibilities have taught me to always be prepared because things don’t always go as expected, to be aware of my surroundings because you don’t want to accidentally end up on the jumbotron or get in the way of a basketball player and most importantly I have learned that communication is crucial to accomplishing tasks.• Assist production team with execution of contests, pregame, and halftime performances• Anticipate potential changes and quickly adapt plans accordingly• Interact with high profile individuals in a respectful manner

- Lead brand development, establish a robust social media presence, and design the website for a venture capital startup client.- Oversee day-to-day strategic operations, ensuring alignment with organizational goals.- Successfully host virtual and in-person events, enhancing client engagement and networking opportunities.- Collaborate closely with the delivery team to fulfill contract requirements, ensuring seamless project execution.- Manage and curate daily social media content, maintaining a consistent and impactful online presence.- Oversee website management, providing internal edits to enhance functionality and user experience.- Produce in-house graphics for events, website, social media, and internal communications.- Apply copywriting skills as needed to create compelling content for various platforms and materials.

- Managed the day-to-day programmatic and administrative matters of the Save our Water, COVID-19, and Extreme Heat campaigns.- Facilitated alignment of paid activities across multiple centers, offices, and programs to ensure the department’s efforts were aligned with one voice and met the goals and objectives of the department, including educating Californians about top public health priorities.- Reviewed research and relevant data to develop messaging strategies for all campaigns.- Developed and recommended appropriate marketing and digital strategies and implemented those strategies for the general public and target audiences.- Monitored and evaluated data and proposed cohesive strategies to respond and increase engagement.- Coordinated with other agencies to ensure communications were timely, relevant, and consistent with the overall message strategy, goals, and objectives developed by CDPH/GO leadership.

Worked with the Public Communications Director on the Vaccinate 58 marketing campaign to educate Californians on the importance of vaccinations with the goal of increasing the vaccination rate and decreasing hospitalizations.- Served as the organization representative with cross-functional teams, contractors, and other state agencies to develop strategic advertising, media, and communication plans to increase California's vaccination rates.- Wrote copy, provided design direction, and produced advertising and marketing materials for digital marketing, media buys, and graphic development for a variety of uses.- Oversaw contractors/consultants' work activities and ensured they met deadlines and stayed within budget.- Evaluated market research results; defined specific targets, including demographic or psychographic profiles of communities with low vaccination rates.- Analyzed data from the COVID-19 database and focus groups to draw trends that better aligned messaging with specific communities experiencing low vaccination rates. Note: This position was later transferred to the OCPSC office.

- Managed marketing activities and programs for the property, developing and implementing plans in alignment with business objectives.- Selected and oversaw relationships with marketing vendors, ensuring contracts and certificates of insurance were up-to-date.- Led advertising, events, and public relations efforts, collaborating with internal and external stakeholders.- Worked collaboratively with marketing, general managers, security, facilities, and the client to ensure effective communication and planning of entertainment for the entire property.- Managed flow and deliverables of all print and digital projects with external vendors and freelancers.- Successfully planned and executed the first-ever DOCO Block Party, drawing over 12,000 attendees.

- Led all facets of signature events for Downtown Sacramento Partnership (DSP), overseeing events such as Concerts in the Park, Downtown Holiday Ice Rink, Farmers' Markets, and State of Downtown, among others. - Successfully executed and expanded the annual event portfolio to nearly 1,300 events, attracting over 2 million attendees during my tenure with DSP. - Maintained non-traditional working hours and remained on call for both event and non-event days. - Coordinated logistics with a diverse array of stakeholders and participants, ensuring seamless event execution. - Developed creative strategies for sponsor integration, pitching ideas and overseeing implementation. - Created and updated comprehensive show rundowns to ensure precise timing of all production elements during live events. - Generated post-event recaps with key takeaways for future planning, catering to various audiences. - Produced event communication materials, including set-up documents, site maps, event estimates, and staffing requirements. - Orchestrated the delivery, operation, and return of necessary rental items associated with event needs. - Maintained a balanced budget for each event, ensuring profitability. - Managed the sourcing, supervision, negotiation, and coordination of event contractors and vendors. - Secured all relevant permits, including Special Event Permits, Health Permit, Hazmat Permit, and ABC permits, demonstrating meticulous attention to compliance and regulatory requirements.

As the Events and Promotions Assistant for OSBA, I played a multifaceted role in managing databases, updating websites, and maintaining social media content. I spearheaded the production of monthly newsletters, assisted in special event coordination, and conducted stakeholder and public surveys. Notably, I emceed Theatre of Lights, booked talent for a Country Western Dance, and significantly contributed to the growth of social media pages, including a remarkable increase of 126,800% on Instagram during my one-year tenure. Additionally, I leveraged my additional skill set to monitor and manage B2B and B2C social media accounts, implement content strategies, analyze analytics reports, stay updated on SEO trends, and manage email campaigns. This role lead to my full time role at the Downtown Sacramento Partnership.

As a college student, I excelled in executing high-profile events and optimizing the marketing department's efficiency. From engaging with fans to coordinating on-court experiences, I began to build my experience in event execution and workflow optimization.