I have spent almost 2 decades in digital media and have extensive expertise in SEO, PPC, content writing, creative asset creation & marketing strategy, managing PPC monthly spends of £20k+, helping websites gain page 1 and top position visibility in Google and increasing engagement, website traffic and conversions. I am currently the Marketing Director at Surefire Media, a Cheshire based digital agency specialising in Shopify websites for a wide variety of consumer retail brands and businesses. I work closely with a wide variety of clients across multiple sectors, effectively planning and managing their multi-channel digital marketing strategies and communications and ensuring campaign objectives are met, measured against clear KPIs .With a passion for the great outdoors, In my free time I run the successful outdoor leisure blog, campingwithstyle.co.uk. The blog promotes the benefits of an active, outdoorsy lifestyle and has quickly grown to over 52,000 unique monthly visitors. I have worked with brands including Sainsbury's, Aldi, Go Outdoors, Mountain Warehouse, Tog24, Vango, Acorn Adventure and Pure Leisure. I am a vocal advocate for inclusivity in the outdoor leisure industry.MY BACKGROUNDAfter spending 10 years in front-end web design and SEO, I began to specialise in content marketing and have been working primarily in this area for the past 10 years. I regularly plan and execute content driven SEO strategies, creative sales promotions, email marketing campaigns and social media advertising campaigns as well as daily management of social media activity and writing/designing content for numerous clients. I also provide Google Ads and social media training and am fully Google Ads and Google Analytics certified. WHAT I LIKE DOINGWhen I’m not catching up on marketing podcasts or writing for my blog, I’m generally out exploring, typically in Wales, the Lake District or the Peak District. It’s there that you’ll find me with a camera round my neck, up a mountain, in a kayak or inside a tent.KEY SKILLSGoogle Search Certified, my expertise covers content strategy, SEO, blogging, social media, conversion optimisation, Internet marketing, web design, graphic design, copy writing, branding strategy, email marketing, strategic marketing and social media management and training.