With an insatiable curiosity and over a decade of experience as a Creative and Brand Strategist, I’ve had the privilege of collaborating with industry titans like TAFE (Tractors and Farm Equipment Limited), Nippon Paints India, Hatsun Agro Products Ltd (HAP), The Times of India, Sun TV Network, ITC, Amazon India, TATA Chakra Gold Premium Tea, Zee5, Tamil Nadu Govt, VINVELI Automated Systems [P] Ltd, Twinnings London, and numerous others.My driving passion is unraveling the nuances of consumer behavior and leveraging the art of brand storytelling to create an indelible impact. With a keen interest in the transformative potential of AI, I explore how emerging technologies can redefine creativity and amplify brand strategies. While I’ve had the honor of leading award-winning campaigns and securing three International Photography Awards (IPA) for my photography, my ultimate drive lies in crafting ideas that genuinely transform businesses.I take immense joy and pride in fostering teams, empowering them to reach their zenith, and continuously embracing innovation to stay ahead in our ever-evolving industry.
Freelance
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Creative DirectorFreelance Sep 2023 - PresentCurrent Engagements: • Sri Krishna Sweets, Chennai: Serving as the Brand Creative Consultant, I oversee comprehensive brand strategies and creative executions. • Murali’s: Providing strategic creative direction to enhance brand presence and consumer engagement. • VS Mani & Co.: Collaborated on a festival campaign and led a complete overhaul of their packaging design, contributing to the brand’s refreshed market image.Freelance Approach:Freelancing offers the flexibility to engage directly with brand owners, fostering deeper insights and more effective creative strategies. As an AI enthusiast, I actively explore and implement AI-driven solutions to enhance creative processes and outcomes.My commitment is to deliver innovative, impactful, and strategically aligned creative solutions that drive brand success.
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Creative DirectorFingerprints Creative Jun 2022 - Sep 2023Chennai, Tamil Nadu, IndiaStrategic Brand Vision | Inspiring Impactful CampaignsLeading a talented team as Creative Director at Fingerprints, I drive brand strategy and deliver impactful campaigns for diverse clients. With a background in design and visualization, I excel at crafting compelling presentations using tools like Doc, Canva, and Excel. My expertise lies in providing innovative business and brand strategies that elevate client success. Notable clients include Zee5 (Tamil and Malayalam), Vinveli Automated System, Viveks Home Appliances, Tamil Nadu Tourism, Puducherry Tourism, TNQ, RRD, Millet Maagic, ISKAPO's Meat Market, GBR Steels, and Mehta Jewelry. -
Associate Creative DirectorFingerprints Dec 2019 - Jun 2022Chennai Area, IndiaFilm Directing | Strategic Brand InitiativesAs an Associate Creative Director at Fingerprints, I excelled in directing films and crafting scripts for impactful ad films and campaigns. Taking the lead in our team, I initiated projects, demonstrating a deep understanding of brand needs even without client briefs. Leveraging technical expertise, I spearheaded numerous successful campaigns, driving brand initiatives and delivering exceptional results.
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ArtTing Mar 2019 - Dec 2019Chennai Area, IndiaStrategic Digital Marketing Insights | Client-Focused ExpertiseDuring my tenure as an Art Director at Ting, Chennai, I had the opportunity to delve into the world of digital marketing. This experience provided valuable exposure and allowed me to contribute my strategic thinking and insight skills to drive impactful campaigns. With a client-focused approach, I leveraged my expertise to deliver innovative solutions and create engaging experiences for various projects.One of my key responsibilities was overseeing creative strategies and implementing innovative approaches for Sun Networks, which encompassed Sun Direct, Suryan FM, and Sunnxt. This involved developing compelling visuals, crafting brand narratives, and ensuring effective communication across digital platforms. -
Creative Art DirectorStudio Kirukal Sep 2017 - Dec 2019Chennai Area, IndiaClient-Centric Strategy | Brand BuildingDuring my freelancing period under the name "Kirukal," I gained extensive exposure to client interactions, allowing me to extract valuable insights and develop tailored strategies for brand building. Taking on both strategic planning and execution, I successfully navigated the challenges of working with traditional clientele. A notable achievement was spearheading a comprehensive 360 campaign for Standard Fireworks, commemorating their 75th year. Additionally, I had the privilege of working with Tamil Nadu's renowned milk brand "Aavin," further honing my expertise in delivering impactful campaigns.In my freelance role, I demonstrated proficiency in client engagement, brand positioning, and campaign execution, ensuring seamless integration across various channels. This experience enabled me to develop a deep understanding of market dynamics and employ innovative techniques to achieve exceptional results.
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Creative AssociateRediffusion Y&R Jan 2017 - Dec 2017Chennai Area, IndiaArt Direction, Creative DirectionNational Advertising Exposure | Brand Management ExpertiseAt Rediffusion, Chennai, I gained valuable international agency experience, particularly in the realm of national advertising. Engaging in internal pitches across multiple cities and branches, I developed a broader perspective of the advertising landscape. Handling renowned brands like Moods Condoms, ITC Classmates, Tafe, and TVS Eurogrip, I honed my skills in brand management and delivered impactful campaigns. Collaborating with cross-functional teams, I excelled in strategic brand positioning and achieved notable results. Rediffusion provided a dynamic environment where I thrived, leveraging market insights to drive brand success. -
Junior Art DirectorRubecon Apr 2015 - Dec 2016Chennai Area, IndiaShaping my Career | Versatile Creative ExpertiseRubecon played a pivotal role in shaping my career and nurturing my creative abilities. Within this dynamic environment, I gained a wide range of skills and experiences, including studio work, campaign development, brand identity design, photography, strategy, and creative thinking. I approached each task with dedication, delivering exceptional results across various projects.Notably, I had the privilege of designing the HAP (Hatsun Agro Product Limited) logo, showcasing my proficiency in visual brand representation. Additionally, I actively contributed to the success of prominent campaigns for renowned brands, including Times Of India, Dalmia Cements, Prince Jewelery, Nippon Paints, Hatson, Arun Icecreams, IBACO Icecreams, Wingreens, Landmark, Kochar Homes, and India Properties. This hands-on experience strengthened my ability to deliver innovative solutions and execute impactful campaigns -
Senior VisualizerRubecon Communications Sep 2013 - Apr 2015Chennai Area, India
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Graphic DesignerRubecon Sep 2010 - Jun 2013Chennai Area, India
Surendar M Education Details
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Partician College Of Arts And ScienceBusiness/Commerce, General
Frequently Asked Questions about Surendar M
What company does Surendar M work for?
Surendar M works for Freelance
What is Surendar M's role at the current company?
Surendar M's current role is Independent Creative Strategist | Creative Director | AI Enthusiast.
What schools did Surendar M attend?
Surendar M attended Partician College Of Arts And Science.
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