Digital Marketing specialist. Skilled in Social Media, SEO, SMO, PPC. Strong marketing professional with certifications. Detail oriented, competitive, analytical thinker with knowledge in SEO, SMO, PPC, and analytics, responsible for the execution of digital marketing plan in support of business objectives to generate leads and revenue.Job Responsibilities: ➵ Worked on all aspects of on-page and off-page optimization, keyword research, content analysis, competitor analysis. Experience of website analysis using a variety of analytics tools including Google Analytics, Google Search Console. ➵ Hands-on experience in carrying out in-depth SEO audits which highlights the website issues with indexation and ranking while providing optimal solutions to rectify the same. ➵ Content Analysis - Reviewing the content, Special focus on checking for keyword density, keyword prominence, and proximity ➵ Work and strategize PPC/paid campaigns, including selection of keyword to be bid on, ad copy creation, site-link usage, bid management, and on-going optimization.