Strategic Planning: Spearhead the development and execution of comprehensive marketing and inside sales strategies, driving 20% increase in revenue.Team Leadership: Mentored a dynamic team of marketing and inside sales professionals, fostering a collaborative and results-driven culture that has led to 30% increase in team productivity.Campaign Management: Oversee the planning, execution, and performance of marketing campaigns, ensuring alignment with sales objectives and delivering 20% increase in lead generation or conversion rates.Market Analysis: By meticulously monitoring market trends, competitive landscape, and customer behavior, we developed recurring weekly insights that inform strategic decisions and drive market penetration campaigns. Brand Management: Maintained the brand's reputation and visibility in global markets through targeted campaigns and strategic partnerships, resulting in 30% increase in brand awareness or recognition.Inside Sales Oversight: With a keen focus on inside sales processes, we the drove lead generation, qualification, and nurturing strategies to fuel conversions and propel sales pipeline growth, achieving 30% increase in sales pipeline velocity.Performance Analytics: Leveraging advanced analytics, we track and analyze marketing and sales performance metrics, generating actionable insights that optimize strategies and delivered 10% increase in ROI.Content Strategy: Developed high-quality content across various channels to engage target audiences and support sales initiatives, contributing to 20% increase in content engagement.

Developed and executed comprehensive marketing strategies, Go-to-Market (GTM), and Joint Go-to-Market (JGTM) initiatives, resulting in a 20% increase in revenue growth over four years.Implemented high-touch marketing programs into growth accounts, leading to 30 % increase in customer engagement.Collaborated closely with Client Service Partners and engaged with Channel partners for key accounts in North America (NA) and Asia-Pacific (APAC) regions, fostering strong relationships and driving business growth.Drafted demand-focused content for the company's online presence, editorial design, and publications, resulting in 40% increase in website traffic and 15% augmentation in the lead generation.Developed solution videos, scripted storyboards, and ensured a uniform brand message across all channels, including events, email campaigns, web pages, and promotional material, contributing to increased brand visibility and customer engagement.

Driving inbound and account focused marketing for the 8 key business units of the organisation. Accountability: Head of Global Marketing Function for Techwave developing and executing strategies for IT business units in major geographies and markets across the world. Core responsibilities include: 1. Strategy: Implementing comprehensive marketing strategies, GTM and JGTM for corporate promotion and launching of new product lines of the key business units. 2. Account Focused Marketing: Emancipating high touch marketing programs into growth accounts. Conducting market research and monitoring competition (acquisitions, pricing changes and new products and features) to keep abreast of trends and competitor’s marketing movements. 3. CSP & Channel Partners: Working closely with Client service partners and actively engaging with Channel partners for key accounts in NA and APAC. Monitoring progress and submitting performance reports to BU and Geo heads. 4. Content: Drafting demand focused content for the company’s online presence, editorial design and organizing the company’s publications. 5. Design, Voice and Pitch: Developing solution videos, scripting story boards, developing pitch and style guidelines and inducing brand attributes. Evaluating positioning in synchronization with customer personas. Ensuring uniform brand message across all channels’ aka events, email campaigns, web pages and promotional material.

Handling end-to-end marketing requirements for Virtusa Corporation and other major verticals like Banking & Financial Services and Telecom. Core responsibilities include: 1. Content Marketing: Instrumental in developing marketing toolkits/ collateral aka case studies, white papers, data sheets, blogs, newsletters, sell sheets, presentations, online surveys, web postings, microsites, point of views and interactive cheat sheets.2. Demand Generation & Field Marketing: Planning and managing content for key events. Leveraging tools such as Pardot and Salesforce to build, track and realize the pipeline. Driving client visits, global account conferences, sponsorships and partnership-led events.3. Analyst Relations: Pitching to Gartner, Forrester, IDC analysts for Briefings, driving analyst mentions and recognitions for positioning in their respective flagship quadrants/ matrices/ reports, branding and enquiries. 4. Digital Marketing: Handling content for corporate social media channels (LinkedIn, Facebook, Instagram, Twitter, and YouTube) of Virtusa and driving Social Media Marketing (SMM) using tools such as Hootsuite, and Elevate. Content management of corporate website (WordPress based) and augmenting Search Engine Optimization (SEO) to the website. 5. Global Client Conferences and Customer Visits: Being a strategic program manager and a content marketing in-charge for all key account customer visits at offshore and onshore. 6. Partnership/Alliances Marketing / ABM: Leveraging the partner ecosystem to develop joint marketing programs/investments.7. New Service Launch: Building GTM strategy and differentiators with domain teams on new launches. Achievements:  650+ content assets over the period of 4 years End-to-end marketing for 18 global BFS events across USA, UK and Australia 30+ analyst briefings, enabled 8 awards, 4 Magic quadrant representations and branded 2 mergers and acquisitions

Driving Global Account based marketing programs for the top 50 customer accounts of Tech Mahindra. Internal Communications, External Communications, Content Development, Brand Management, Business Research and Event Management. 1. Account Based Marketing – Evaluating revenue potential of the Organizational enterprise and Telco solutions for the top 50 accounts and leveraging integrated communication plan to penetrate LOB’s into the accounts. Enabling cross-sell and up-sell of key solutions across ABM accounts.2. External communication – Writing, posting and managing press releases through free & paid sites, handling corporate and service brochures for content, branding etc.3. Internal communication – Internal newsletter (Online & Print versions), Automated newsletter for Top Management, Internal presentations, Corporate Identity manual, intranet (KM portal) and mailers. 4. Customer Events: Identifying, listing, planning & executing events. Managing gamut of sales enablement activities like technology days, round tables, innovation corners, customer advisory boards and solutionscapes. Coordinating with them for attendee list and managing email campaigns through Salesforce, close coordination with the sales team & procurement team for giveaways and gifts at the booth etc. ATL Activities include Print Ads, managing media relations with leading media houses. 5. Global Client Visits – Co-ordinate and manage as a strategic program manager for many fortune 500 customer visits as well as planned, organized and successfully managed “Client Meets for the year 2012 & 2013”. 6. Budgeting and managing funds for Marketing & Communication activities, involved in charting out annual Marketing & Communication Plans Achievements:  End-to-end integrated marketing for two major accounts realizing a pipeline worth $15 million. 5 Technology days and 3 Innovation corners for key accounts enabled footprint in the Middle East and European Geographies

1. Business Development: Developing and managing marketing tools and collateral for existing and new clients and forecast long and short range market potential in the Asia Pacific for consulting services of Agile Informatics Pvt Ltd.2. Sales: In charge of Sales analyst activities, building referral, lead generation, and Branding. Involved in capturing, consolidating and communicating the information to SMEs.3. BTL activities: Event management (identifying, planning & executing events), making event collaterals and supporting materials, sponsoring events and CSR activities. Worked with event management teams for planning, marketing and assessment - of internal and external conferences, seminars, roundtables. Main support areas include launching and marketing solutions. 4. Branding: Conceptualizing and executing sales promotion schemes to increase the brand visibility. Evolving market segmentation & penetration strategies to achieve targets.

1. Advertising: Measure the effectiveness of marketing, advertising and communication programs and derive information and proposals concerning the promotion, distribution, design and pricing of company products or services.2. Product Marketing: Product positioning and branding for new products, defining the value proposition and core attributes, product pricing, segmentation, defining/identifying the target audience, GTM strategy and test marketing. Taking ownership of the business performance for the assigned products, designing product offers, pricing and distribution.3. Brand Communication: Briefing Ad agencies for IGA brand communication. Mediums handled include print ad, TVC, outdoor campaigns, theatre advertising etc., maintaining close ties with Ad-agencies like McCann Gold Coast and SMART Queensland etc. for creatives.4. Forecasting: Responsible for forecasting demand for the Retail and FMCG products and negotiating prices with the vendors/ suppliers.5. Alliances: Work cross functionally with support and operations functions to manage and grow customer relationships and build alliances with retailers in Brisbane and Goldcoast.6. Market Research: Qualitative and Quantitative - Conducting research on consumer opinions, collaborating with marketing professionals, statisticians, and pollsters. From identifying the problem, need and objective for the research, defining the research methodology, sample size, conducting the research, analysing the data, presenting the results and deriving the insights. 7. Brand Management: Managing IGA’s brand- starting from conceptualizing, creating and communicating Brand identity, Architecture and Positioning, Product launch and managing the Product Life Cycle.

1. Developed new client Acquisition strategies and worked in parallel with the sales team at Praxis. Within two years the number of active clients increased by 25%.2. Lead a 6 member Business Development and marketing team. Developed and drove city wide brand management programs with a budget of $15000 generating a 20% increase in annual revenue.3. Conceptualized and delivered integrated marketing for Praxis established lead generation programs in south India influencing 25% of the revenue for 3 consecutive years. Handled Franchise/ Partner Management Program for the company. Led the complete execution of annual forums with more than 1000 participants, 15 speakers and multiple parallel sessions in 2008. Also managed more than 50 Regional student forums.4. Push sales, promotion and enhancing of online/digital marketing and manage relationships with the University Deans, Directors, placement officers and the like. 5. Dealt with channel and segment management by finding, recruiting and monitoring business or marketing partners to augment marketing results.6. Negotiated product and service prices and was in charge of sales supervisory dept for over 3 years. Promoted Conduira in Alliance with all major franchises in south India.7. Organised 8 State-wide and 2 national-wide workshops (that included large presentations and small focus groups) to enhance brand awareness of Conduira.8. Managed marketing communications by giving seminars about the product to the media and prospective clients. This helped in building and solidifying relationships9. Spotting new potential clients, Organizing workshops, designing brochures and Advertisements, reframing the material.10. Have been instrumental in updating and development of training material on a Quarterly basis and inspecting Business development processes at new franchises.