Suresh Karthik

Suresh Karthik Email and Phone Number

Global Digital Marketing Manager at KONE | IIM Calcutta @ KONE
Espoo, -
Suresh Karthik's Location
Chennai, Tamil Nadu, India, India
About Suresh Karthik

12 years' experience working in digital marketing for BFSI, B2B and startup companies. Go-to-market (GTM) expert, skilled in performance marketing, increasing return on investment (ROI), and lowering cost per acquisition (CPA). A demonstrated history of success in B2B marketing, including demand generation strategies and lead conversion best practices.Seven years of experience leading search engine optimization (SEO) and digital performance advertising (DPA) campaigns in the BFSI industry with great success.Clients including Citi Bank, BNP Paribas, DBS, Hong Leong Bank, Noor Bank, and CSB were among the enterprise clients I managed.10 years of experience managing people and projects successfully.Participated as a volunteer with the ICT Academy and various universities to deliver guest lectures to students on various digital marketing-related topics.

Suresh Karthik's Current Company Details
KONE

Kone

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Global Digital Marketing Manager at KONE | IIM Calcutta
Espoo, -
Website:
kone.com
Employees:
51
Suresh Karthik Work Experience Details
  • Kone
    Global Digital Marketing Manager
    Kone Apr 2024 - Present
    Espoo, -, Fi
  • Crayon Data
    Digital Marketing Manager
    Crayon Data Jan 2022 - Mar 2024
    Singapore , Sg
    • Built from scratch a website for a SaaS product, which in its third year attracted a total of 100,000 organic visitors.• Outranked world-leading companies such as G2, HubSpot, Gartner, Capterra, and Dynamic Yield, among others, and gained the first position in Google India, Singapore, and the United Arab Emirates for the extremely competitive keywords.• Successfully migrated a website with 1 million visitors per month from bigdata-madesimple.com to crayondata.com with a success rate of 96% and no loss of traffic.• Redesigned the corporate website for Crayon twice in a row without suffering a drop in visitor numbers, keyword ranking, or backlinks.• In just six months, we were able to launch a multilingual product website called maya.ai.• Accomplished a 100% gain in the share of search, organic traffic, CRO, and brand awareness, while simultaneously achieving a 30% reduction in the number of consumers who rejected the brand.
  • Crayon Data
    Digital Marketing Specialist
    Crayon Data Jun 2019 - Dec 2021
    Singapore , Sg
    Executing full funnel digital marketing campaigns for new customer acquisition (BFSI). Identifying new markets and establishing a brand through SEO, SEM, display, and social media channels. Demand generation, product marketing, and brand building are all responsibilities for the APAC, Europe, and MENA markets. LinkedIn, HubSpot, and other marketing automation tools are used to manage ABM campaigns.Collaborating with brand, creative team to drive KPIs through systematic creative testing, focused on optimization and experimentation of newer approaches.
  • Xerago
    Lead Digital Marketing
    Xerago Oct 2016 - Jun 2019
    San Jose, California, Us
    Responsible for coordinating and implementing SEO, SEM & SMO strategies for clients. Managing 12 members of the team to execute result-driving digital transformation strategy to leading financial institutions, Insurance companies, Technology and other marquee clients. Excelled at interacting with clients as well as working closely with the company team to make sure that the goals of the client are achieved.Throughout my career, I have helped to shape the digital marketing strategies of some of the world's largest brands, including Citi Bank (17 markets across Asia and EMEA), BNP Paribas, Hong Leong Bank, Noor Bank, Catholic Syrian Bank, Apollo Munich, Monexo, FSS Tech, ECR4Kids and others. I have had the opportunity to work in several sectors, Banking, Insurance, Data Science, E-commerce.
  • Xerago
    Senior Digital Marketing Executive
    Xerago Jan 2016 - Sep 2016
    San Jose, California, Us
  • Folksco
    Digital Marketing Executive
    Folksco Jul 2015 - Jan 2016
    • Became the company's first employee and collaborated closely with Mr. Navnit J. Krishna, the CEO of the organization (MIT Sloan, IIM Alumnus)• Built a team of 25 people and launched two profitable brands, vedicfolks.com, and templefolks.com.• Increased monthly revenue from zero to five million rupees and organic visitor count from zero to ten thousand per month.• Carried out market research in addition to a competition study in order to evaluate our market share in addition to any gaps and opportunities.• Developed and implemented plans for digital, social, search engine optimization, paid advertising, and paid marketing in order to generate high-quality traffic to digital platforms.• Cooperated with one another across departments to get things off the ground, including accounting, human resources, marketing, sales, customer success, and operations.
  • Folksco
    Seo Specialist
    Folksco Jul 2014 - Jun 2015
  • Tcp International Inc
    Seo Analyst
    Tcp International Inc Jul 2012 - Jun 2014
    Madrid, Madrid, Es
    • Obtained knowledge of and experience in both the foundations and best practices of SEO.• The search position of our customers' products has been enhanced across a variety of online marketplaces, such as Amazon, eBay, Seers, and others.• Created high DA and PA backlinks through the use of social bookmarking, micro-blogging, SEO directories, and guest blogging.• Led a 20-hour training on SEO Induction for more than ten newly hired employees.

Suresh Karthik Education Details

  • Indian Institute Of Management, Calcutta
    Indian Institute Of Management, Calcutta
    Advanced Marketing
  • Anna University Chennai
    Anna University Chennai
    Information Technology

Frequently Asked Questions about Suresh Karthik

What company does Suresh Karthik work for?

Suresh Karthik works for Kone

What is Suresh Karthik's role at the current company?

Suresh Karthik's current role is Global Digital Marketing Manager at KONE | IIM Calcutta.

What schools did Suresh Karthik attend?

Suresh Karthik attended Indian Institute Of Management, Calcutta, Anna University Chennai.

Who are Suresh Karthik's colleagues?

Suresh Karthik's colleagues are Kyle Hastings, Meshal Alomari, Gladis Fernandez, Phuong Tran, Jai Bani, José Luis Ortega Arevalo, Bradley Machon.

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