• A result-oriented professional with over 15 years of experience in Operations and Digital Marketing Management• Experience in developing business plans & strategies, in coordination with plans of organization and planning individual / team assignments to achieve the pre-set goals within quality & cost parameters• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) • Identify trends and insights, and optimize spend and performance based on the insights • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate• Team-based management style coupled with the zeal to drive visions into reality
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Founder And CeoCi24Coimbatore, Tn, In -
Founder & CeoCi24 Jan 2021 - PresentDelhi, India -
Chief Marketing OfficerMedical Career Academy Jun 2019 - Dec 2020Pollachi, Tamil Nadu, India• Responsible for the marketing activities across London, Africa and India• Conducted Students drive and on spot medical admission across 3 countries• Branding of the organisation and lead generation for the medical student admission.• Partnering with the international medical universities for the student recruitment• Handling the vendor management and orientation towards the process.• Strategic planning for the new penetration• Identifying and Deployment of the new medical career centers across the countries• Guiding the creative and designing team
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Head Of Business OperationsFreelance Conscom Mar 2018 - May 2019Coimbatore Area, India• Maintain constant communication with management, staff, and vendors to ensure proper operations of the organization• Develop, implement, and maintain quality assurance protocols• Grow the efficiency of organizational processes and procedures to enhance and sustain the organization’s internal capacity• Actively pursue strategic and operational objectives• Ensure operational activities remain on time and within a defined budget• Track staffing requirements, hiring new employees as needed• Oversee accounts payable and accounts receivable departments -
Head Of Sales MarketingTexila Education Management Consultants Pvt Ltd Aug 2015 - Feb 2018Coimbatore Area, India• Drove impressive improvements across the business as a result of marketing tool implementations. Equipped hubspot, semrush, adobe connect and bitrix within system that increased the clients affordability by 55%, eliminated the travel, increased revenue by 150% and saved 70% of the net revenue.• Excelled in guiding the work of technical teams. Articulated project goals and scope, translated business needs into technical terms, prepared detailed work breakdown structures (WBS) and instilled shared accountability for achieving project milestones.• Mitigated risk factors through careful analysis of financial and statistical data. Anticipated and managed change effectively in rapidly evolving global business environments.• Ensure that the project team understands all aspects of the prime contract relating to their respective responsibilities, and demonstrate a thorough understanding of the prime contract checklist and organizational structure
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Head Of OperationsVithai Business Solutions Pvt. Ltd Jan 2013 - Aug 2015Coimbatore Area, India• Played a stellar role in setting up a team of 70 members & infrastructure for the office and dealt with various external/internal government officials for getting approvals for the same• Distinction of collaborating & achieving work order of Glagoslav Publication to up in there eBook conversion• Escalated Overall Operating Efficiency (OEE) by 30% through measures such as quality assurance, engineering, etc.• Distinction of completing quality projects within time by taking initiatives like introducing DDDC method in the Quality Control Department and increasing Quality of books by 60% which in-turn reduced the productivity time of QC Team by 30%
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Business Operations ManagerAmoeba Publishing Solutions Pvt Ltd. Jan 2005 - Dec 2012Coimbatore Area, India• Oversaw four major departments such as planning, production, media and logistics• Accountable for delivery of various types of books in electronic format• Prepared MIS reports & other statements with a view to apprise management of process operations related to productivity, quality & quantity and assisted in critical decision-making process• Managed the workmen for achieving the quarterly revenue & periodic production targets• Handled project planning, effort, design, scope, estimation, resource coordination and delivery, as per specified time frame • Monitored project progress as per scheduled deadlines for various tasks and took necessary steps to ensure completion within time, cost and effort parameters• Deployed various methodologies to analyse processes, recommended modifications to minimize escalations, reduced rejection, realized operational efficiencies, controlled variability & costs and reduced cycle-time
Sureshkumar Rathinam Education Details
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Computer Science
Frequently Asked Questions about Sureshkumar Rathinam
What company does Sureshkumar Rathinam work for?
Sureshkumar Rathinam works for Ci24
What is Sureshkumar Rathinam's role at the current company?
Sureshkumar Rathinam's current role is Founder and CEO.
What schools did Sureshkumar Rathinam attend?
Sureshkumar Rathinam attended Sri Ramakrishna Engineering College.
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