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Strategic Vision: Develop clear engineering vision and long-term strategy for Nike’s distributed engineering model and align technical priorities with corporate goals/objectives. Stakeholder Management: Design and deliver China-specific digital products, satisfying internal/external stakeholders.Start-ups Management: Built Shanghai Digital Studio, hiring 25+ engineers in 18 months and managing all team functions. Talent Acquisition: Leveraged unique methods—such as tech talks, community forums, and word-of-mouth marketing—to attract and retain top talent for Nike China’s digital engineering efforts. Currently organizing web engineering conference, with 750–1,000 expected participants, to drive community engagement. Organizational Culture: Cultivated a unique, locally relevant engineering culture, encouraging innovation, promoting rapid experimentation, and ensuring premium experiences for Nike’s customers in China.Brand Development and E-commerce: Created a new interactive e-commerce and digital marketing channel to effectively communicate brand story, engaging 5 million visitors in under 8 months. Project Delivery: Completed project within 6 months, cutting initial production time by 50%. Technology Alignment and Cross-team Collaboration: Aligned technologies to meet global development and local delivery standards, set up processes to foster collaboration and open communication, and created culturally relevant delivery frameworks.Member Relations: Produced member-only features, allowing consumers to receive exclusive access to products.Revenue Growth Generation: Exceeded first-year revenue forecast by 15%; projected to exceed second-year forecast.Organic Growth Strategies: Led vision, internal business alignment, and external technology partner collaboration; rallied team to develop and evangelize a strategy/framework for 1st-party membership program on 3rd-party platforms, resulting in organic growth of 1 million new members.

Technology Leadership and Global Strategy: Served as technology leader for company’s global expansion of digital commerce, launching global platforms in 2 key markets: Japan and China.IT Infrastructure Design: Led architecture, infrastructure, and technical design. This included devising hybrid symbiotic architecture to facilitate cross-border commerce.Business Innovation and Expansion: Introduced innovative technology model that provided the flexibility/scalability needed to address complex global challenges. This framework allowed Nike to expand business into 20+ markets (spread across North and South America, Southeast Asia, and the Middle East) within the span of 3 years. Framework Design and Migration Projects: Architected a migration framework to transition to a new e-commerce platform and gained alignment with senior management. This led to sizable savings for the program.Vendor Management: Oversaw technology vendor selection process for payment, logistics, and warehousing technology in Japan, China, and other global markets.Platform Design: Designed a cloud-native microservices architecture for Nike’s primary consumer platform, increasing performance by more than 30%. Cloud Applications and Scalability: Architected, designed, and implemented multi-year cloud cutover strategy that provided scalability and the performance edge needed to compete in a competitive market.

Technological Innovation and Product Development: As a startup technologist, collaborated with team to architect/develop flagship products, designed innovative strategies to meet corporate-specific legal requirements, and led large-scale implementation projects totaling more than $15M. Strategic Planning and Product Management: Led programming, quality and delivery management, and infrastructure design; provided support for strategic planning, sales, and marketing efforts.Distributed Development: Steered the company toward a global distributed development model, building local teams in Beaverton, Oregon and a remote team of 100+ in India. Successful Growth: Drove product success and confidence in organization, resulting in private equity exit to support future growth.