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• Increased the Service Net Promoter Score ( sNPS ) rating from a low score of below 20% to 50% in less than three months, by instituting a tight governance of key attribute metrics for and setting up close monitoring of Corrective action plans with in the country teams in the region.• Built an sNPS culture thru a program so that the program could be successfully run on an ongoing basis.• Quality management of customer services provided thru Call centre and Service centre by conducting root cause analysis for all MIDSAT customers and thru corrective Action planning moved customers to satisfied customer (CSAT) and achieved the CSAT objectives for the year.• Set up the metrics and score card for the region operations.• Initiated and implemented various Alternative fulfillment strategies in order to bring down the total warranty cost from 5.5% of revenue to 3.5% in one year time in the South East Asia, Taiwan and Hong- Kong (SEATH) region.

• Developed strategic growth plans for China in the region to be the top three players in the PC business, as well as Strategy to double the Workstation revenue in India from $35M to $ 70 million.• Established Analysis and planning activity working closely with Country Sales, regional Finance, Supply chain and regional category team and worldwide team in maintaining the cadence for Business Revenue Planning on an ongoing basis.• Managed and drove the Business Analysis / Intelligence functions in the region, providing marketing intelligence reporting functions covering share, growth, and key insights to the stake holders, Organized the outsource team for automating the Analytics and reporting function.• Managed the relationship with various Syndicated Marketing Intelligence, Research and Advisory companies such as IDC, GFK, Gartner, AMI, Forester, Frontier strategy Group to mention a few and conducted primary research for Services.

Global Account Sales Manager July 2003 – March 2005• Managed Direct Sales to Global named accounts in the region and have consistently met and exceeded quarterly sales targets, e.g. Clients such as KPMG.• Achieved sales quota consistently for 8 quarters by enabling selective Global Accounts for their turnkey project in deployment of Computing hardware and printers, besides Server, Networking and Storage products life cycle management in their organisation.White box project in Australia and India July 2005 – March 2006• Understand the dynamics of white box players and market dynamics by supporting selected channel partner, with products in two markets. Achieved Revenue objectives in India and profit objectives in Australia. Provided end to end support from marketing, sales and setup service facilities for the project.

• Guided the entry level Desktop product mix, from 20% to over 60% in less than three years’ time from a revenue perspective.• Managing the four P’s of marketing in Product manager roles from introduction (NPI) to managing EOL of the various Desktop PC and monitor products in the APJ region.• Have championed Pricing and forecasting tools for the organization on a worldwide basis for development and deployment in the region. Have been awarded recognition for the successful deployment in the region.• Achieve / Exceed, APJ PSG Commercial DT business objectives through products supported and overall road map leadership. Responsible for Commercial PC products, for competitiveness, TTM and operational NPI. • Lead overall Commercial PC road map development discussions with GBU. Roadmap success achieved by working with regional and country teams to represent market requirements and then working with GBU to produce the best resulting road map portfolio offering for China and India particularly. • Worked with Marcom and PR to lead positioning of Products and Value Proposition with deliverables and events to market and internal audience.