• Creating campaign assets through accurate targeting (Google, Bing, Facebook, and LinkedIn).• Handling SEO.• Website analysis with analytical tools (Google analytics) and webmaster tools (Google search console).• Coordinates access to client with specific Subject Matter Experts as needed (Website Creative, Website Strategy, Technology, SEO, PPC, Media, CRM, etc.).• Analyzing & optimizing key performance metrics, competitor analysis and auction insights.• WordPress Websites design, development and maintenance.• Manage the technicalities of marketing technologies & handling integrations and data syncs (including Salesforce, Zapier, Pabbly, etc).

• Creating campaign assets through accurate targeting (Google, Bing, Facebook, Tiktok, & LinkedIn).• Handling SEO team In-house.• Planed & executed link building activities to better optimize quality score, page rank, for static and dynamic website.• Website analysis with analytical tools (Google analytics) and webmaster tools (Google search console). • Coordinates access to client with specific Subject Matter Experts as needed (Website Creative, Website Strategy, Technology, SEO, PPC, Media, CRM, etc.).• Analyzing & optimizing key performance metrics, competitor analysis and auction insights.

• Prepared & executed strategic digital marketing plans and ensured visitor-friendly website.• Social media marketing created & optimized activities along with Ad campaigns.• Planed & performed SEO, SEM, facebook ads, instagram ads, google ads and linkedin activities and significantly improved search result for company website in both organic and paid, resulted increase in traffic and conversions.• Performed keyword research & implementation in content for best search result on various search engine.• Diagnosed html and crawling error along with robots.txt, conical issue, redirection, etc.• Performed regular website analysis, designing and generated reports.

• Generated leads for domestic & international through website activities, social media marketing & google ads.• Handling Digital Internal Team• Performed keyword research, competitor analysis and search engine optimization to boost website traffic.• Targeted niche audience and uplifting brand popularity along with regular groups & forum submission.• Create, optimize & manage Google Ads (PPC) campaigns, Facebook ads based on budgets and target audience and requirement.• Strategically improved website performance & organic traffic by identifying existing problems and implementation of solutions.• Launch, executed & optimized content marketing strategies (blog preparation & brochures, flyers, downloadable whitepapers) and high-quality link-building.• Reported on regular website analysis and performance updates with relevant recommendations/ Suggestions and advised adjustments.

• Creating campaign assets through accurate targeting (Google, Bing, Facebook, Tiktok, LinkedIn and Amazon Sponsored Ads).• Responsible for implementing strategies to improve client’s ROI and formulate an effective Search Marketing Strategy that aligns with their business goals.• Monitoring campaign performance, keyword leverage by keyword optimization, keyword diagnosis & work towards improving its impression share.• Coordinates access to client with specific Subject Matter Experts as needed (Website Creative, Website Strategy, Technology, SEO, PPC, Media, CRM, etc.).• Analyzing & optimizing key performance metrics, competitor analysis and auction insights.• Managing Dynamic Search Ads, Remarketing Audiences, Shopping Campaigns.• Identifying new opportunities & led strategy development initiatives for clients thereby helping in increasing revenues.• Suggesting improvements for client’s advertising campaigns based on in-depth analysis.• Manages all website development aspects by working directly with developers and designers to execute on solutions within project budget/timeline.• Depending on the amazon vendor’s business goals creating amazon campaigns, suggesting reducing/increasing bids, new keywords, negatives, making the campaigns to drive more traffic which in turn helps in increasing brand awareness, drive sales and reducing the ACoS.• Optimizing seller accounts depending on seller business goal and checking the campaign performance summary every week and sharing with the seller.• Website analysis with analytical tools (Google analytics) and webmaster tools (Google search console).• Execute & optimize content marketing along with various link-building activities.• Analyzed business requirements, performed keyword research, competitor analysis, on page & off page optimization.