Surpritkaur Dang

Surpritkaur Dang Email and Phone Number

Founder and Principal Designer @ CraftConfluence
Ahmedabad, GJ, IN
Surpritkaur Dang's Location
Ahmedabad, Gujarat, India, India
About Surpritkaur Dang

Born and raised in Ahmedabad, my journey began with a foundation in Commerce, earning a B.Com degree. However, my creative instincts led me beyond traditional business paths. In 2013, I entered the design world by pursuing a Master's in Design from the National Institute of Fashion Technology (NIFT), Mumbai. This experience opened the door to my passion for blending handicrafts with spatial design, revealing the rich synergy between art and space.My first role as a Space Designer at CraftCanvas, Ahmedabad, allowed me to immerse myself in the craft sector, working closely with artists, craftsmen, and designers. For two and a half years, I conceptualized and executed craft-based installations, murals, artworks, and prints, translating traditional artistry into contemporary spaces.Seeking new challenges, I joined 91springboard, working first in Delhi and later in Goa. Here, I expanded my expertise by incorporating branded art and environmental graphics into corporate spaces, exploring how visual identity can transform physical environments. Moving from a small design studio to a large corporate setting was a transformative experience that sharpened my management, adaptability, and negotiation skills. During this time, I developed a deeper understanding of team dynamics and effective communication, enabling me to coordinate complex projects under demanding deadlines.In 2021, I joined Pristine Paige Weddings and Events LLP, Ahmedabad as an Event Designer, where I applied my extensive knowledge of art and space to craft temporary, yet impactful, environments for events. As I transitioned into the role of Head of Design, I led teams to create immersive experiences that blended aesthetics, function, and emotion, furthering my journey of infusing art into spaces.In 2024, driven by my desire to push the boundaries of design, I founded CraftConfluence, a studio dedicated to merging tradition with innovation. My work continues to focus on the intersection of art and space, creating customized art installations and spaces that resonate with cultural depth and modern design principles. Over the past decade, I have collaborated with artisans from 15 craft clusters across India, applying my knowledge of craft into interior and temporary spaces alike. From permanent installations in offices to ephemeral event designs, my journey has been about exploring how art can transform, elevate, and define the spaces we inhabit. An ambivert at heart, I thrive on travel and seek out experiences that continue to fuel my creative vision.

Surpritkaur Dang's Current Company Details
CraftConfluence

Craftconfluence

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Founder and Principal Designer
Ahmedabad, GJ, IN
Employees:
1
Surpritkaur Dang Work Experience Details
  • Craftconfluence
    Founder And Principal Designer
    Craftconfluence
    Ahmedabad, Gj, In
  • Craftconfluence
    Founder & Principal Designer
    Craftconfluence Apr 2024 - Present
    Ahmedabad
    CraftConfluence is a multidisciplinary space design studio where traditional craftsmanship meets contemporary design. We take pride in creating bespoke artworks and installations by merging artistic heritage with cutting-edge design techniques. The name CraftConfluence reflects our belief in creating a harmonious blend between traditional art forms and modern sensibilities, resulting in work that is meaningful and unique.
  • Pristine Paige Weddings & Events Llp
    Head Of Design Department
    Pristine Paige Weddings & Events Llp Apr 2022 - May 2024
    Ahmedabad, Gujarat, India
    Pristine Paige Weddings & Events LLP specializes in luxury wedding and event planning, providing customized solutions from concept to execution, with a focus on creating memorable and bespoke experiences for their clients.
  • Pristine Paige Weddings & Events Llp
    Event Designer
    Pristine Paige Weddings & Events Llp Mar 2021 - Mar 2022
    Ahmedabad, Gujarat, India
    My responsibilities include, but are not limited to:- Understanding the client briefs in terms of their identity, aesthetics, budget, requirements and event location- Market research for the trends - Ideate and develop concepts/themes for the events. - Develop detailed scale site layouts, design logo/ event identity, collaterals, invites and stationery- Based on the theme design elements for the events based on costs, context and feasibility to suit client’s purpose- Sourcing, Production and sampling of the design elements - Preparing creative artwork, and other collaterals ready for print- Coordinating with all the stakeholders for the production - Supervising the onsite production
  • 91Springboard
    Assistant Creative Director
    91Springboard Jan 2018 - May 2019
    New Delhi Area, India
    91springboard is a coworking space provider in India, offering entrepreneurs, startups, and businesses a vibrant workspace along with a supportive community and resources for growth.My responsibilities include, but are not limited to:- Defining the member experience through thoughtful creative direction across springboard's fleet of locations- Maintaining the philosophy of the brand and conveying its voice through various creatives in all the spaces - Developing creative philosophies and standardizing the processes for seamless flow of work- Researching on the new projects and developing theme and mood board for the same- Conceptualizing and designing creatives (environmental graphics, art installations, murals etc. ) for all the 91s hubs- Curating rugs, cushion covers, artifacts and styling all the upcoming/refurbishing hubs- Ensuring timely and optimized results by me and my team members - Hiring and managing the creative team
  • Craftcanvas
    Space Designer
    Craftcanvas Jun 2015 - Nov 2017
    Gujarat, India
    My Responsibilities Include : - Conceptualizing, designing and executing murals and art installations- Conceptualizing and designing craft based home decor products- Project management and coordinating with all the stakeholders - Initiatives such as developing craft based manuals for the awareness of Indian crafts
  • Craftcanvas
    Design Researcher
    Craftcanvas Jan 2015 - Apr 2015
    Ahmedabad Area, India
    CraftCanvas is a design collective that collaborates with over 25 craft clusters across India to adapt traditional crafts for modern interior spaces. They specialize in creating craft-based design solutions with a focus on sustainability and heritage.Project Title : Showcasing Crafts in the Public Space (Dissertation Project)- Research and develop key considerations which would help in showcasing Indian Handicrafts in the Public Space- Conceptualize and Design a mural using handicrafts, based on the knowledge developed through research- The research output came up with the ideas to increase awareness of traditional Indian crafts Additional Responsibilities: Concept development, design and execution of two craft installation projects.
  • Craftcanvas
    Design Intern
    Craftcanvas Jun 2014 - Jul 2014
    Ahmedabad Area, India
    CraftCanvas is a design collective that collaborates with over 25 craft clusters across India to adapt traditional crafts for modern interior spaces. They specialize in creating craft-based design solutions with a focus on sustainability and heritage.Project Title: Developing a range of products using local block printing techniques - Researching currents trends in the upholstery industry- Developing a range of curtains for a client based in Japan- Developing a range of I-pad sleeves for the local marketAdditional Responsibilities:- Creating modular design for Charamkari lamps, Andhra Pradesh to enable ease of transportation- Assisting in concept development, design and execution of in-house projects

Surpritkaur Dang Education Details

  • National Institute Of Fashion Technology, Mumbai
    National Institute Of Fashion Technology, Mumbai
    A
  • H.L. Institute Of Commerce - Ahmedabad University
    H.L. Institute Of Commerce - Ahmedabad University
    A

Frequently Asked Questions about Surpritkaur Dang

What company does Surpritkaur Dang work for?

Surpritkaur Dang works for Craftconfluence

What is Surpritkaur Dang's role at the current company?

Surpritkaur Dang's current role is Founder and Principal Designer.

What schools did Surpritkaur Dang attend?

Surpritkaur Dang attended National Institute Of Fashion Technology, Mumbai, H.l. Institute Of Commerce - Ahmedabad University.

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