1. Defining and executing NPD scope and objectives by conducting market research and identifying gaps, gaining customer feedback and expanding product portfolio.2. Managing end-to-end product development lifecycle, from conceptualization and brief to artwork, product specification, manufacturing, sample approval and trials, ensuring seamless delivery and launch of products.3. Establishing strategic partnership with key decision makers and stakeholders to enhance market competitiveness and promote our business. Go-to-market strategy.4. Data-driven-decision making by utilizing PowerBI, Microsoft Projects. Conducting market analysis and financial analysis to drive PnL and increase profitability. 5. Leading cross-functional teams to achieve significant improvement in project efficiency and foster team-building.

1. Collaborated with DRDO to launch innovative Antimicrobial Wipes in the market through technology transfer in Home and Personal Care. 2. Accelerated the launch of a key Antimicrobial product leading to significant reduction in time-to-market product launch. 3. Actively engaged with clients and distributors to understand their specific requirements leading to 50% increase in customer retention and repeat business.