Digital Marketing Manager
Current- Responsible for overseeing digital channels, including Google, Bing AdWords, Facebook, Instagram, LinkedIn, Pinterest, Email, and SEO.- Formulated strategies for identifying keyword opportunities, campaign structuring, targeting, and managing display networks to align with client objectives.- Generated comprehensive weekly and monthly client reports covering major metrics, goals tracking, revenue tracking, and other paid search platforms.- Monitored and assessed search results and… Show more - Responsible for overseeing digital channels, including Google, Bing AdWords, Facebook, Instagram, LinkedIn, Pinterest, Email, and SEO.- Formulated strategies for identifying keyword opportunities, campaign structuring, targeting, and managing display networks to align with client objectives.- Generated comprehensive weekly and monthly client reports covering major metrics, goals tracking, revenue tracking, and other paid search platforms.- Monitored and assessed search results and performance across primary search platforms.- Facilitated communication among team members and management regarding project progress, timelines, and outcomes.- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.- Supervised the preparation of marketing materials, including copy, images, videos, and emails.- Analyzed and reported key performance indicators to validate the efficacy of marketing initiatives.- Cultivated strong relationships with internal colleagues and external stakeholders.- Led and directed skilled teams in planning and executing project tasks, ensuring adherence to timelines and surpassing expectations.- Maintained financial responsibility by tracking project spending, budget, and invoicing at month-end. Show less