Surya N. Email & Phone Number

Hyderabad, In

Hyderabad, Telangana, India

Heading a team of 40+ across Acquisition, Retention, Risk, Payouts, Support, VIP Strategy, Quality and training, and product Roadmap.Major accomplishments so far:- Increased retention rate from 55% to 63% at the back of innovative retention strategies. - Increased retention of VIP cohort to 96.5% from 93% - Increased ARPU by 8% by orchestrating several A/B experiments.- Maintained Business stability amidst regulatory chaos by turning setbacks into differentiators. -… Show more Heading a team of 40+ across Acquisition, Retention, Risk, Payouts, Support, VIP Strategy, Quality and training, and product Roadmap.Major accomplishments so far:- Increased retention rate from 55% to 63% at the back of innovative retention strategies. - Increased retention of VIP cohort to 96.5% from 93% - Increased ARPU by 8% by orchestrating several A/B experiments.- Maintained Business stability amidst regulatory chaos by turning setbacks into differentiators. - Defined and implemented SOP for Support & Quality - Responsible for driving 70 Cr annual revenue - Responsible for effective handling of 3 Cr monthly spending - Helping Drive product innovation by defining roadmap items with some of the key initiatives being plotline in-app communication, dynamic segmentation, challenges framework, etc. Show less

Hyderabad, Telangana, India

Hyderabad, Telangana, India

• Handling acquisition Budget of 6 Cr per month across Facebook Business Manager, Google Adwords, Amazon PPC & FK Ads.• Introduced new & rapidly scalable acquisition channels with 40% lesser CAC and 100% higher ROAS.• Formulated & built robust retention flows & cart abandoned flows – Increased D90 retention from 13% to 39% and CVR by ~1%.• Marketing reporting automation for insights using Supermetrics & Google Data Studio – Helped mitigate manual effort on a daily basis• A/B… Show more • Handling acquisition Budget of 6 Cr per month across Facebook Business Manager, Google Adwords, Amazon PPC & FK Ads.• Introduced new & rapidly scalable acquisition channels with 40% lesser CAC and 100% higher ROAS.• Formulated & built robust retention flows & cart abandoned flows – Increased D90 retention from 13% to 39% and CVR by ~1%.• Marketing reporting automation for insights using Supermetrics & Google Data Studio – Helped mitigate manual effort on a daily basis• A/B testing Landing Page for better conversion rates || Developing referral program for organic reach & orders Show less

Hyderabad, Telangana, India

Performance Marketing || Marketing Analytics || Conversion Funnel Optimisation || Affiliate Channel Marketing || Google Adwords ||

Hyderabad Area, India

Performance Marketing || Google Adwords || SEO || Conversion Optimization || Customer Journey Mapping||•Accountable for the performance-driven KPIs (Conversions & Revenue) across channels (Organic, Google Ads, Facebook)• Developed 9 customer journeys. Defined touch points and communications with specific CTAs that increased conversions by 0.7% • Analysed Adwords Quality score across keywords & Campaigns & developed Adwords Quality score improvement strategy•Develop… Show more Performance Marketing || Google Adwords || SEO || Conversion Optimization || Customer Journey Mapping||•Accountable for the performance-driven KPIs (Conversions & Revenue) across channels (Organic, Google Ads, Facebook)• Developed 9 customer journeys. Defined touch points and communications with specific CTAs that increased conversions by 0.7% • Analysed Adwords Quality score across keywords & Campaigns & developed Adwords Quality score improvement strategy•Develop competitor analysis using tools such as SEMRush etc.• Currently working on “Go To Market strategy” for a new app launch and on SEO Silo Structure to rank higher in Organic search Show less

Bengaluru Area, India

- Handled 109 distributor accounts across Bengaluru & Hyderabad accounting for a monthly turnover of 4 Cr.

Nominated for the 15-member team, PAN India to design strategies that make the business relevant & attractive for millennials-Formulated Paytm payment strategy for instant gratification-Part of the team that worked on Whatsapp content & channel strategy for millennials-Part of the team that conceptualized the "Rising Star Program" with the objective to fast track the growth of distributors

Gurgaon, India

Hyderabad Area, India

Business development || sales || customer satisfaction || team management || Account management ||Handled 8 dealerships in up country of Andhra Pradesh to devise strategies that increase dealership performance & customer satisfaction- rated 4.3 on a scale of 5 (Highest in the team), for achieving 120% of the targets.- Ranked among top 10% (12th out of 128) of area managers (Nationwide) during Dealer Service Quality Index survey.- Expanded reach by 40% by installing 37… Show more Business development || sales || customer satisfaction || team management || Account management ||Handled 8 dealerships in up country of Andhra Pradesh to devise strategies that increase dealership performance & customer satisfaction- rated 4.3 on a scale of 5 (Highest in the team), for achieving 120% of the targets.- Ranked among top 10% (12th out of 128) of area managers (Nationwide) during Dealer Service Quality Index survey.- Expanded reach by 40% by installing 37 outlets in a span of 18 months. Show less

Hyderabad Area, India

Surya did his summer internship from BHEL, Hyderabad - Steam turbines manufacturing division.

Pgdm, Marketing & Analytics

Activities and Societies: National Winner - J&J Quest, Best project - Social Media Analytics, Best Brand Revival Strategy - GSK Iodex

Exchange Program, Marketing Analytics, A

Activities and Societies: Marketing Analytics using Python and R || User Generated Content Analysis - Web Scraping & Sentiment Analysis ||.

Top 1% Growth Leader Community, Growth

Post Graduate, Digital Marketing, 83%

Bachelor Of Technology (B.Tech.), Mechanical Engineering, 8.03

Activities and Societies: ASME-Treasury TECHNOZION- Logistics core SPRING SPREE- Publicity sub core NATURE CLUB- Additional secretary.