Performance Marketing Lead
Current- Successfully led the digital presence for 4 distinct sub-brands within an event management company- Headed a comprehensive website revamp resulting in a remarkable 30% increase in conversion rates, effectively driving revenue and engagement.- Strategically managed PPC campaigns, optimising targeting and ad performance to achieve a notable 20% reduction in Cost Per Acquisition (CPA), delivering cost-efficient results and maximising ROI.- Implemented SEO strategies to enhance web vitals, optimising site performance and user experience to their peak levels, ultimately boosting organic visibility and driving traffic.-Crafted compelling and strategic content contributing to improved website rankings and increased organic traffic, aligning with brand messaging and objectives.