Ammikkal Foods, a food manufacturing startup brand and our family business established in 2003. I take care of the social media handles and messenger marketing part to generate leads.Major tasks are to create content according to the situation, & also create dynamic content across various platforms like FB, Instagram and WhatsApp.As our product category is vast and fragmented, I am planning on defining the value of each product and also the business model.

VilFresh, an agro based retail startup strives to connect the urban customers to the rural farmers directly. This internship gave me an opportunity to work at the areas of Marketing and Operations. The marketing role exposed me to Catchment area Analysis, Defining a Catchment Market, Segmentation of the market, Created segment specific strategies with our team and derived BTL strategies to increase customer base, Organising campaigns and event for promoting app downloads, Content… Show more VilFresh, an agro based retail startup strives to connect the urban customers to the rural farmers directly. This internship gave me an opportunity to work at the areas of Marketing and Operations. The marketing role exposed me to Catchment area Analysis, Defining a Catchment Market, Segmentation of the market, Created segment specific strategies with our team and derived BTL strategies to increase customer base, Organising campaigns and event for promoting app downloads, Content creation and social media management strategies to enhance app download and optimistion the social media handles.Beyond marketing, I was involved in first mile field ( village ) visits, New Plant premises identification, New plant budgeting and negotiation, Employee engagment and Streamlining the operations SOPs as a team. Show less

The Rain Tree, Anna Salai is a reputed hotel and hospitality brand based in Chennai. They have 2 main properties and I worked as a Trainee in the Anna Salai branch of the raintree.During my training period, I worked in all the core operational departments in the hotel such as the front office, housekeeping, service and the kitchen.I was able to gain and give many hospitality skills such as customer handling, guest relations, order execution, ERPs & more, service operations… Show more The Rain Tree, Anna Salai is a reputed hotel and hospitality brand based in Chennai. They have 2 main properties and I worked as a Trainee in the Anna Salai branch of the raintree.During my training period, I worked in all the core operational departments in the hotel such as the front office, housekeeping, service and the kitchen.I was able to gain and give many hospitality skills such as customer handling, guest relations, order execution, ERPs & more, service operations, bookings, floor inspections etc., Show less