Area Marketing Operation Manager
Current- Responsible for making marketing strategies with a national scope that are effective and efficient, standardized, simple, and digitized- Responsible on the strategy, design, execution and operations of the business’s lead management processes, marketing databases, marketing automation solutions, and tracking performance in order to plan, report, and conduct analyses.- Manages all marketing operations with the main focus of enabling efficient lead scoring, campaign tracking… Show more - Responsible for making marketing strategies with a national scope that are effective and efficient, standardized, simple, and digitized- Responsible on the strategy, design, execution and operations of the business’s lead management processes, marketing databases, marketing automation solutions, and tracking performance in order to plan, report, and conduct analyses.- Manages all marketing operations with the main focus of enabling efficient lead scoring, campaign tracking, lead management, database health, targeting, segmentation strategies, and alignment with sales initiatives.- Collecting, organizing, and cleaning marketing data and measuring marketing performance through specific metrics, collecting marketing performance data into reports for marketing team members and stakeholders.- Brainstorming and choosing marketing ideas for future campaigns and projects, leading, planning, and streamlining ongoing marketing initiatives, creating a unified marketing experience through careful marketing campaign strategy and execution.- Developing, monitoring, and optimizing the processes that go into marketing, overseeing the money spent on marketing and optimizing its use. Show less
