Digital Marketing Executive
CurrentWork Summary:• Involving in selecting specific words and key phrases for which the site or individual pages–should be optimised.• Having good experience in optimising Meta Title, Meta Description, Meta Keywords, H1, H2, H3 and various HTML tags• Back Link Campaign: Article Submission, RSS Feed Submission, Press Release submission, Blog Optimization/Submission/Commenting, Directory Submission, Classified Submission and Video Optimization, Info-graphic submission• Using tools to conduct ‘Keyword Analysis’ to identify which words are likely to be most effective.• Coordinating with the Designer/Developer to make technical adjustments to web pages to ensure they are constructed in a way that does not prevent search engines from indexing them.• Creating XML sitemaps and HTML sitemaps for Search engines• Analysing the site from the SEO point of view, Implementing 301 redirect, Correcting Broken Links, Canonical Redirect.• Building proper back links for better rankings in Search Engine.• Submitting websites in various search engines like Google, Yahoo, Bing etc, and various directories and link exchange web sites.• Continually monitor organic search rankings to maximize traffic• Tracking website users using Web Analytics tools• Choosing best domain names for particular website to get better Search ranking• Responsible for constant PPC campaign optimization including keyword research, adding new keywords, negative keyword exclusion, optimising ad copies etc. Manage PPC campaign budget administration (bid management).Weekly, Fortnightly & Monthly reporting on the PPC campaign performance.• Making SEO Report using Webmaster Tools,Raven tool & Google Analytic.• Running Campaign on Social Media like Facebook, Twitter, Google+, Pinterest, LinkedIn• Helping in Business development with Keyword Research, Feasibility Study and Digital Marketing Strategy• Helping in Recruitment• Running E-mail campaign
