Digital Marketing Specialist
Rajahmundry, Andhra Pradesh, India
1. Strategy Development: Developing and implementing digital marketing strategies aligned with the company's overall marketing goals and objectives. This includes identifying target audiences, setting marketing objectives, and selecting appropriate digital channels.2. Search Engine Optimization (SEO): Conducting keyword research, optimizing website content, and improving the website's visibility in search engine results to increase organic traffic and rankings.3. Pay-Per-Click (PPC) Advertising: Planning, managing, and optimizing paid advertising campaigns on platforms like Google Ads, Bing Ads, or social media advertising networks to drive targeted traffic and conversions.4. Social Media Marketing: Creating and managing social media accounts (e.g., Facebook, Instagram, Twitter) to engage with the audience, increase brand awareness, and promote products. This involves developing content calendars, creating engaging posts, and analyzing social media metrics.5. Email Marketing: Designing and executing email marketing campaigns to nurture leads, retain customers, and drive sales. This includes building email lists, creating engaging email content, and monitoring campaign performance.6. Marketing Analytics and Reporting: Monitoring and analyzing digital marketing metrics, such as website traffic, conversion rates, ROI, and campaign performance. Generating regular reports to track progress, identify trends, and make data-driven decisions.7. E-commerce Platform Management: Collaborating with the web development team to optimize the e-commerce platform for better user experience, smooth navigation, and improved conversion rates. Ensuring product listings, pricing, and inventory are accurate and up to date.8. Online Advertising Channels: Exploring and leveraging other online advertising channels such as influencer marketing, affiliate marketing, and partnerships to expand the brand's reach and drive sales.