Susan Abeles Email and Phone Number

Relaunched Americas Jewelry department; created, organized and directed all aspects of department buildout from jewelry cases and forms, reference library to developing and overseeing marketing and advertising strategy and implementation. Hired, trained and supervised staff. Responsible for logistics, inventory management, contracts, client base development. Initiated and assisted in the creation of the online platform. Directed website modification and update for the jewelry department. Increased number of registrants, vistors, first time visitors, page views and traffic each more than 230% increase. Produced 4-5 sales annually (2 live and 3 online sales) 2019 first full year met target within budget $10,000,000. Created awareness and interaction with the community through current jewelers, artists and jewelry related subject installation. Organized, presented and managed in-house and offsite exhibitions and events. Expanded business getting territories from Canada to Brazil; conducted appraisal and valuations throughout the world. Worked extensively with marketing team to build and gain exposure on social platforms; increased Instagram followers from 7,000 to 20,000+; created copy for WeChat, researched, authored and lectured on variety of subjects – historic jewelry, gemstones, colored diamonds, etc.

Hired to unify, organize and direct all aspects of three American jewelry offices; trained and supervised staff and related personnel. Implemented weekly meetings, tweaked business getting skills, and built team relationships. Created 7 sales annually, oversaw all facets of catalog production and advertising, total revenues approximately $22,000,000. Created ‘Bonhamsjewels’ instagram, nutured and fostered ideas to build platform, created text to increase engagement and expand exposure. Supervised all aspects catalog production, including design, organization, and presentation, worked with photographer and creative teams for production.  Created, strategized and oversaw marketing and advertising for department

Initially recruited to manage a private selling salon of Carnet jewelry. Created a strategy and map for growth, implemented first steps in transforming a wholesale business into a retail establishment. Instrumental in introducing and executing the addition of an estate property focus which resulted in a new lucrative direction for the business. Built and maintained important reference library. Researched, cataloged and created ‘cutsheets’ for each jewel including historic reference and bibliographic material. Established and maintained relationships with museum curators, institutions, and heritage departments of jewelry houses; oversaw exhibition loans and sales. Contributed annual revenue in excess of $5,000,000 to the wholesale industry; maintained relationships with existing accounts and expanded business.  Developed alternative strategies strengthening jewelry market by lending to museums, and by substantiating value of attainable objects. Increased awareness and modified ideology by promoting unity between collectible jewelry and art. Assisted in building the Siegelson brand, expanded editorial opportunities, formed strong industry relationships; supported public relations, and contributed to authoring books.

Managed all facets Christie’s East Jewelry Department; measurable contributor to other Christies’ selling venues. Key participant for Trust and Estate Department evaluations and presentations. Managed special clients for CEO and Chairman of Christie’s at their request.  Produced 6 – 10 sales annually and contributed in excess of $10,000,000, ranked in the top 10 producting departments internationally, ranked #1 at Christie’s East. Increased market share and profitability within budget.