Susan Ogden Email & Phone Number

Montvale, Nj, Us

Appointed as the strategic and operational leader of leading US wholesaler, responsible for developing and executing a five-year sustainable growth strategy that helped turned around the company from a significant decline to achieve market share gains and renewed profitability. Leadership focused on enhancing productivity, restructuring the organization, and fostering a culture of transparency and collaboration.𝑲𝒆𝒚 𝑨𝒄𝒉𝒊𝒆𝒗𝒆𝒎𝒆𝒏𝒕𝒔:• Delivered an 8% cost reduction within the first six months at GOGO vacations through strategic initiatives to improve productivity, including organizational restructuring, process optimization, automation, and staff upskilling.• Hired and mentored a high-performing leadership team across sales, product, and marketing. This resulted in improved alignment on business and sales strategy, achieving a 3% increase in front-end margin and exceeding profit targets by 5%.• Led the customization and implementation of Salesforce, enabling real-time analytics and data-driven decision-making, which significantly increased sales productivity through optimized lead management and customer engagement strategies.

Singapore, Singapore, Sg

Developed and executed a sustainable product and distribution strategy to drive revenue growth and profitability across key segments of GIT, FIT, In Destination and Educational Travel. Created and communicated a compelling vision and strategic growth plan.𝑲𝒆𝒚 𝑨𝒄𝒉𝒊𝒆𝒗𝒆𝒎𝒆𝒏𝒕𝒔:• Implemented a structured framework for contracting and product development, resulting in a 10% margin improvement and 5% reduction in procurement cost while improving speed to market.• Expanded revenue by leveraging cost-effective distribution channels, resulting in sales growth in key market segments.• Led design team in developing immersive, sustainable travel experiences that represented brand value and differentiation.

Singapore, Singapore, Sg

Developed the global expansion strategy, creating a pathway for sustainable and scalable growth and increased profitability. 𝑲𝒆𝒚 𝑨𝒄𝒉𝒊𝒆𝒗𝒆𝒎𝒆𝒏𝒕𝒔:• Conducted internal business audits including SWOT, GOP, and segmentation analyses to establish global standards, market readiness, leverage core competencies, mitigate risk, and build value proposition.• Led competitive market analysis to scope target destinations and establish commercial models, resulting in market entry and licensees in two new destinations and counting.

Singapore, Singapore, Sg

Appointed by Global MD to provide executive consultation to FC’s Global Touring and Destination Management brands – Top Deck Tours, Backroads and Discova. Global Functional lead for Discova’s Tourplan system implementation and business migration. 𝑲𝒆𝒚 𝑨𝒄𝒉𝒊𝒆𝒗𝒆𝒎𝒆𝒏𝒕𝒔:• Developed and implemented a procurement framework for product and contracting divisions. • Audited operations, recommended standardized roles and structure, led negotiation workshops, and centralized contract management for legal and risk compliance. Trained teams on global supplier contract and incentive programs.

Montvale, Nj, Us

Directed a 120-member contracting division hub in USA, responsible for procurement, distribution, and support of the land supply range to FC’s global brands, reporting to GM in Australia. Created the vision, strategy, and structure to deliver on the global business.𝑲𝒆𝒚 𝑨𝒄𝒉𝒊𝒆𝒗𝒆𝒎𝒆𝒏𝒕𝒔:• Forged supply partnerships and stakeholder relations to ensure growth of leisure land sales globally and increase margins. • Guided change management, fostering team enablement with a focus on leadership development and innovation, elevating commercial acumen across the business, improving negotiation skills, strategic sourcing, and cost controls.5-year results (2014 - 2019): +9% TTV, +93% SOR and +31% ProfitGlobal Director’s Award, GPN Hall of Fame

Montvale, Nj, Us

Led the Americas procurement division, developed and managed annual contracting strategy. "Maximized commercial returns and collaborated with stakeholders to deliver product development and go-to-market strategies, driving sales and achieving targets. Collaborated with Liberty Travel/GOGO Vacations business stakeholders to develop and launch marketing campaigns. Championed the Preferred Partner strategy, resulting in 80% share of sales to preferred suppliers. Served on Starwood and Hyatt Advisory board on behalf of FC brands globally 2012-2019.

Montvale, Nj, Us

Led the operations and support division of Product and Marketing, overseeing contract management and product distribution, supplier and consultant support desks, inventory management, direct connectivity integration and Europe tour center documentation.

Montvale, Nj, Us

Montvale, Nj, Us