Marketing Analyst
Franklin, Tennessee
Primary content marketing professional for the companyAuthored a variety of marketing assets including client-facing email and newsletter campaigns, blog posts, payroll education series, small business and payroll white papers, press releases, and internal documents. • consistently exceeded content creation goals by 10% or more year over year• received "outstanding" level performance appraisal each year• increased content on website by 48%• planned, created, and… Show more Primary content marketing professional for the companyAuthored a variety of marketing assets including client-facing email and newsletter campaigns, blog posts, payroll education series, small business and payroll white papers, press releases, and internal documents. • consistently exceeded content creation goals by 10% or more year over year• received "outstanding" level performance appraisal each year• increased content on website by 48%• planned, created, and implemented acquisition and retention marketing campaigns• created and edited HTML emails, newsletters, and website landing pages • coordinated website development efforts with digital agency to complete projects• generated timely, relevant website content for SEO and user engagement • crafted and constructed landing pages as part of acquisition marketing campaigns • performed competitive research and analysis and created copy for annual report• proofread and approved marketing contentLead generation marketing responsibilities included budgeting, researching and negotiating contracts with lead aggregators • developed and implemented campaigns to increase referral leads from clients, channel partners, and employees• prepared and presented lead activity reports for channel partners and internal personnel • created custom-designed lead flow processes and reporting to meet channel partner specificationsDeveloped payroll trade show marketing plan creating trade show documentation for all parties involved• planned and ordered all show and booth materials, and managed inventory and logistics• directed design, purchase and delivery of new show displays• cultivated ongoing relationships with contacts generated from each show through the implementation of nurture email campaigns Show less