Susan Bakst Email & Phone Number

500 19Th Street, Brooklyn, Ny

Develop and implement marketing and outreach strategies and programs to support student and staff recruitment, community outreach, board relations, website and social media, and fundraising.

2035 Second Avenue, New York, Ny 10029

• Produce communications that strengthen the East Harlem Tutorial Program (EHTP) brand and deepen understanding of the organization’s progress and accomplishments through digital and print campaigns, annual reports, presentations, videos, fliers, web copy, and social media.• Developed and implemented 60th anniversary communication and marketing plan that contributed to record-breaking benefit revenue and increased awareness by key shareholders of EHTP’s impact.• Created strategy and materials for print and digital fundraising campaigns, achieving 28% increase in giving for End-of-Year campaign from 2016 to 2017.• Led creation of branding toolkit and managed roll-out across program teams.• Supported East Harlem Teaching Residency outreach campaign resulting in double the number of applications from previous year.• Developed and implemented student recruitment programs including direct mail, online and print advertisements, and community outreach achieving record number of applications.• Collaborated with internal teams (talent, development, volunteer, and program teams) to develop strategic communications plans and collateral materials.

Brooklyn, Ny

Developed and executed marketing and communications strategies that achieved substantial, long-term, profitable growth for consumer energy-buying group including membership acquisition from 18,000 to more than 50,000, business customers from 80 to 200 and service area expansion from three to nine states.Designed and implemented consumer outreach, conversion and member retention programs that included print, online and e-mail campaigns.Identified and managed key external partner relationships with local and national organizations. Provided customer relationship management and developed presentations, website content, newsletter copy, case studies and reports.Performed market research, competitor analysis and customer satisfaction surveys to identify growth levers and to track effectiveness of marketing activities and to achieve conversion and retention objectives.Managed public relations activities and positioning of company. Produced press releases, information kits and helped secure mentions.Oversaw participation in industry trade shows, conferences and other special events to raise company profile.

Developed and implemented institutional and event-specific marketing strategies, and managed media, direct mail, and advertising campaigns for performing arts center.Wrote, edited and designed communications materials including season and program brochures, press releases, fliers, monthly event calendar, newsletters and advertisements contributing to highest ticket revenue and attendance figures to date.Planned and implemented subscription programs that reversed declining trend in sales.Redesigned membership acquisition direct mail campaign and created student membership program that helped to increase the number of new members by 15% in one year.Conducted market research, surveys and database analysis and used results to develop new audience and membership initiatives.Created cross-promotional programs with national and local businesses.

Planned and implemented public relations, marketing and advertising programs for organization of Fortune 500 businesses created to increase sponsorship of the arts. Created marketing plan for publications that increased sales by 25%. Wrote, designed and produced publications, including newsletters, brochures, press releases, speeches, surveys and annual reports. Supervised public service advertising campaign

Mba, Marketing And Public Management

Ba, American Studies