Susan Bash Email & Phone Number

United States

MICA Consulting Group is a recruiting and consulting firm focused on connecting people in Marketing, Digital, Business Development, Creative and Advertising. Our industry knowledge and professional matchmaking experience allow us to take a consultative approach to put the best people in place to build your marketing leadership and realize your business goals.

Providence, Rhode Island Area, Greater Boston Area

Supported entrepreneurs and non-profit leaders with Communications expertise to include communications and storytelling strategy, mission statements, key message development, social responsibility strategy, and excellent culture development. Also developed content for collateral, digital platforms, outreach communications and proposals. Led in-person and web-based training workshops.

Zurich And New York

Joined founding partners to establish innovative global consulting staffing and workforce development enterprise with home offices in the U.S. and Switzerland. Responsibilities included setting up and managing New York office operations, initial set up of key international functions including marketing, communications, business development, customer engagement and management, and proposal writing and development. Also responsible for setting up initial talent management and recruiting functions. Leadership responsibility for company culture and advancement of organizations' values and spirit.

Boston, Ma

Lead for internal and external Communications & Marketing; supported Knowledge Center with proposal writing, best practice sharing, as well as with leveraging and positioning of thought leadership and stakeholder engagement strategies. Supported the recruitment and relationship management of consultants to be staffed on projects and developed persuasive profiles to promote staffing engagement.

Boston, Toronto, New York, Philadelphia & Atlanta

Responsible for leading the integrated marketing and funnel strategy for 5 leading North American field offices. Also responsible for overall corporate business development strategy and execution for global subject matter experts and thought leadership, as well as proposal development and writing for key accounts, profile writing for staffing professionals. Member of management team to develop Corporate Social Responsibility strategy.

Greater Boston Area

Responsible for developing co-marketing partnerships and joint ventures with leading Boston-area businesses and community organizations. Led creation of numerous community engagement initiatives for small businesses, women, and young professionals. Developed a philanthropy toolkit and networking forum to engage Massachusetts businesses in strategies for corporate social responsibility.

Boston

Launched and managed business services for education entrepreneurs to support their business building functions. Included networking forums for thought leaders in the education industry to connect entrepreneurs, practitioners, Ph.Ds., MBAs and other stake holders for professional development, fundraising and executive search/human resources. Built and managed client service function for consulting services supporting education industry marketing functions.

Washington, D.C., London, U.K.

Managed and negotiated relationships with senior executives of large healthcare systems to access proprietary market research and consulting services. Recruited healthcare CEOs and other senior executives to more than 50 regional symposiums to share thought leadership and best practices in healthcare management.

Education record

Bachelor Of Arts (B.A.)