Leads all eCommerce initiatives to drive business conversion goals, responsible for development of merchandising & content strategies and growth. Heads the optimization of website UX, SEO, site architecture, content, and manages the creation, publishing, and maintenance of product landing pages. Conducts consumer and competitive market research, A/B testing set-up and design, and performs reporting analysis of website performance.

Managed the development of site merchandising strategies and executing on the tactical elements for the Global websites across US and Europe, grossing $100+ million in sales revenue; while partnering with cross-functional teams to execute weekly promotions, monthly product launches, sort orders and assisting in cross-sells to maximize the on-site user experience.o Analyzes daily-sales and weekly reporting and recommends/takes action to ensure that products are optimized and appropriately positioned for the marketso Performs daily site review and optimizes the site by product merchandising, updates to site navigation, category pages and product pages based on SKU performance & inventory levels, seasonality, and sell thruo Responsible for all monthly item product launch set-up, ranging from 10 to 100+ new styles at once and weekly promo set-up & execution. Maintain item updates and adjustments throughout each product and promo lifecycle across both US and UK websites. o Third-Party Vendor Management: Obtain product samples through partnership with our sourcing & development team to capture photos and deliver to our third-party vendor to enable the Virtual Try-On feature for the sites, ensuring all frames are available to try-on virtually providing the ultimate user experience o Assist in strategy, briefing and maintenance of all web site content, lifestyle and transactional content; using a mobile-first lens o Responsible for reviewing weekly business reports, taking category & product performance and leveraging the insights to identify opportunities for maximizing selling through merchandising, product pages, and the site navigation experienceo Consistently track product & site performance including traffic patterns, and conversion rates to determine ways to optimize user experience & increase traffic through Google Analytics & Power BI.

Assist in the design & development process of Quay Australia products. o Design, color up & submit sample requests for new product to factories.o Organize, track & provide creative input/feedback on all incoming development samples.o Manage and coordinate all data necessary for new item setup, product information sheets, and brand books.o Work cross-functionally with Retail Operations to provide accurate allocations of inventory to Quay Shops retail locations. o Provide all new product to marketing team for on model and product photography shoots. o Organize & prepare all product for quarterly launch meetings.o Work cross-functionally with the Production & Sourcing team to ensure on-time delivery of product to meet product launch dates.o Manage outbound sample shipments to vendors and global sales teams.

o Manage the relationship between Quay Australia & the distribution centers globally with both the eCommerce and Wholesale Accounts.o Manage the lifecycle of International wholesale purchase orders and online orders from receipt of order to confirmed fulfillment and invoice of order.o Lead Weekly internal and external meetings, between cross-functional departments to resolve outstanding issues and drive resolutiono Provide daily, weekly, and monthly recaps for all eCommerce orders and International Wholesale Purchase Orders to Sales and eCommerce teamso Analyze business needs and strategize cross-functionally with supply chain leaders to grow the eCommerce and retail store business o Plan & Manage inventory levels for Retail Stores

o Create and execute the growth strategy and development for Ulta.como Responsible for managing eCommerce product launch plans, including marketing, advertising, sampling & gratis for bareMinerals on Ulta.como Maintain channel marketing & promotional calendars. Ensure all plans align with forecasts and inventoryo Identify email placement and web exposure for bareMinerals brand to drive saleso Work cross-functionally with other departments, sourcing, copy, creative, marketing and brand teams to plan, execute and present new product launcheso Partner with internal and external Social Media teams to drive brand awareness & sales by strategically planning posts to align with newness, trend, and current business needso Handle Operational tasks such as, RTV’s, Contract processing, and New Item Set Up formso Responsible for merchandise set up for each product on channel website including product shots, and copy

o Lead Weekly internal and external meetings, create agendas,provide recaps and drive resolution for outstanding issueso Lead meetings with cross-functional partners, both internally & externallyo Analyze business needs and strategize cross functionally with supplychain leaderso Represent Wholesale Operations department for cross functional meetings as neededo Lead the Wholesale Operations team as a liaison and support initiatives as needed

oManage the life cycle of purchase orders from receipt of POto confirmed fulfillment and receipt of order.o Manage the relationship between Bare Escentuals & Wholesale Accountso Act as a communication liaison between corporate departments (Allocations,Accounting,Production,Sourcing,Channel Planning,Inventory Management,Inventory Control, and Sales)o Provide daily, weekly, and monthly accurate updates regarding order status to sales,customer account and management via shipping log & other reporting tools

o Utilize and manage the use of weekly sales reports to track, analyze and communicate business results and determine strategies to maximize sales.o Manage and execute the schedule weekly for the staff of 40.o Manage and participate in Hiring Process, performing weekly interviews and orientations.o Continue training and development of Selling Supervisor and MIT.o Manage and review weekly velocity reports with Visual Merchandiser.o Execute weekly objectives, and follow up on customer care programs.o Ensure daily restock program is meeting guidelines.o Manage Personal Shopping program.o Manage all in-store events, ranging from private, to vendor and seasonal.o Administrate and Complete performance appraisals and goals to the staff of 15, including Selling team. o Developed and execute training programs for all new hires.o Planned and executed Grand Opening Evening event that generated $52K in 3 hours.

o Managed supply ordering & weekly inventorieso Utilized and managed the use of weekly sales reports to track, analyze and communicate business results and determine strategies to maximize sales.o Responsible for upholding all visual and operational standards within the store.o Determined and executed weekly objectiveso Utilized training programs and tools to further develop the Operations teamo Administered and Completed performance appraisals and goals to the staff of 5, o Lead team in exceeding quota by 10% or more 3 out of 4 quarters

o Managed and motivated the operations team of 3o Head of MPOS (mobile point of sale); ensuring training in all areas is carried out effectively and efficiently o Managed weekly markdowns and transfers in all divisions; communicates with Visual regarding floor merchandisingo Provided training in loss preventiono Performed monthly cycle counts (mini-inventories) to meet or exceed store shrinkage goal o Managed payroll and oversee daily/monthly goalso Oversaw floor supervision and level of customer care provided

o Consistently strived to always be proficient in store procedures and operationso Assisted with the implementation of merchandising and display objectiveso Assisted the display coordinator with visual displayso Manage daily store operations, opening and closing, and facilitating zones on business needso Created and maintained strong communication with the team, through information boards and training templateso Assisted with special events and in store happeningso Created and implemented training plan for fellow associateso Participated in weekly management meetings

o Production Manager for Catalog Photo Shooto Responsible for new product developmento Assisted with new textile designso Assisted with catalogs-copy, photo placement, printingo Met with Clientso Coordinated all necessary items for Trade Showso Created in store displays, window displays and store signs

o Started the company on social networking siteso Learned how to edit the store's website, with new products and press articleso Hosted a wreath event during the Holidays to gain more foot traffico Assistant to photographer, and designer on Spring 2010 Photo Shoot, Catalog Layout, photo placement & copyo Worked on Private Labels, one for a small shop and for a hotel company, included outfitting different hotels with room and bath textiles

-Had the opportunity to pick up a summer job at Starbucks during which time I learned more about customer service, transactions and tills. -Learned about the coffee world and all it has to offer

-Prepared store for new displays-Handled stocking of merchandise-Assisted with inventory reports and submitted to supervisor-Assisted customers in need of different merchandise-Resolved customer complaints