Leading the strategic, commercial and operational growth of Adventurous Ewe.Proud to create and deliver extraordinary adventure travel experiences across the planet in a safe, sustainable, meaningful and fun manner with real connections to destinations and people at the core whilst giving back to local and international environmental organisations.

Lead on defining and embedding business strategy, governance, operations and new brand.Spearheaded a new sales and marketing strategy for business growth and sustainability including the development of new products and services.

Responsible for managing the Running Events Programme and Team to ensure fundraising targets and team objectives were met. Managed a team of 5 Programme Managers and Assistants together with directly co-ordinating a team of over 16 regional Event Managers and Fundraisers.Exceeded 2013 income target of £3,907,933 by 5.3%. Overall running programme experienced a 9.5% growth from 2012. Maintained costs 10% below budget in 2013. Overall cost to income ratio target of 18.83% was surpassed… Show more Responsible for managing the Running Events Programme and Team to ensure fundraising targets and team objectives were met. Managed a team of 5 Programme Managers and Assistants together with directly co-ordinating a team of over 16 regional Event Managers and Fundraisers.Exceeded 2013 income target of £3,907,933 by 5.3%. Overall running programme experienced a 9.5% growth from 2012. Maintained costs 10% below budget in 2013. Overall cost to income ratio target of 18.83% was surpassed with 16.23% ratio.Excelled registration target of 9,945 by 4.7%. Overall the running programme experienced a 20% registration growth from 2012. Achieved by devising a structured marketing and recruitment strategy through a Running Events Audit from 2012 which incorporated market trends, forecasts of market direction and data insight.Developed a customer care strategy to ensure an average supporter rating of 8.5 was consistently met across all running events. Achieved the highest average rating of 9.42/10.00 for programme.Presented the Macmillan Cancer Support Team Recognition Award in 2013 for the successful creation, management and leadership of the Edinburgh Marathon Festival Project Team.Secured official charity partnerships with the Edinburgh Marathon Festival, Bournemouth Marathon Festival, Grim Challenge Series and Night Terror Series. This income stream was worth £880,000. Show less

In 2010, responsible for an annual fundraising target of £2.23 million representing a growth of 23% verses 2009. All allocated events had record years, most notably Macmillan’s flagship challenge, the London Marathon, which saw 25% growth verses 2009 and led to Macmillan becoming the number one income generating charity on Justgiving. All achieved with expenditure 11% below budget. Successfully led in the production of the ‘Guide to Team Macmillan’ which married supporter feedback… Show more In 2010, responsible for an annual fundraising target of £2.23 million representing a growth of 23% verses 2009. All allocated events had record years, most notably Macmillan’s flagship challenge, the London Marathon, which saw 25% growth verses 2009 and led to Macmillan becoming the number one income generating charity on Justgiving. All achieved with expenditure 11% below budget. Successfully led in the production of the ‘Guide to Team Macmillan’ which married supporter feedback and insight with the Challenge Events purpose and vision. This document formed the proposition of Macmillan’s Running Strategy for the next five years. Show less

Developed and managed a series of high profile golf events to raise over $AUS1million for the St Vincent’s Private Hospital Heart & Lung Transplant Unit to enable the first De Vinci Robotic Surgery Unit to be opened in NSW in 2005.

Responsible for the operational management of all service departments of for this Group 1 Private Golf Club and Hotel including the Australian Open and Davis Cup International Tournaments.

First Australian to successfully complete a 3-Year Management Traineeship in Golf Club management.Promoted to Functions Manager and responsible for all Golf Club events including the Australian PGA Championships for two years.