Susan Bower Email & Phone Number

Freedom, Me, Us

Richmond, Va, Us

Responsibilities: I efficiently manage various marketing-related processes such as program execution, expense control, budget compliance and contracts. I establish and incorporate effective communication channels across organization to maintain seamless flow of information. I execute a wide range of key tasks such as comprehensively analyzing data and evaluating KPIs to create effective strategies with key emphasis on enhanced growth and profitability. I steer varied tasks, including content creation, including magazines, catalogs, brochures, and many more along with enhancing graphic standards and sales-supported marketing materials. I oversee and ensure attainment of set objectives by closely liaising with executive management and cross-functional teams.Key Accomplishments: • Led implementation of multiple events, projects, and initiatives simultaneously from initiation to completion within set timeframe and budget, including $1M top-line trade events, sales and training functions, and promotions.• Spearheaded major increase in process efficiency and accuracy as well reduction in project timelines through complete departmental overhaul and new process development.• Spearheaded reduction in print expenses, expansion of target audiences, and the maintenance of quality digital assets to support the sales team attain their target sales objectives.• Showcased exceptional performance and successfully secured multiple national company awards for innovation and marketing successes.• Created effective reporting and tracking systems providing key data.• Generated revenue valued at $7M through development and execution of effective strategies.Prior experience as: Customer Service Manager at Crowe Rope Industries – Winslow, MECustomer Service at Unitel – Unity, MEMultiple Positions including Human Resources and Management at Hannaford – Central ME

Master Of Business Administration (Mba), Management, Finance, Project Planning & Human Resources

Bachelor Of Science Business Administration (Bsa), Management