Susan Bruno Email and Phone Number

Lead cross functional project teams working together to deliver measurable and positive business impacts. Facilitate ceremonies (daily stand up, retrospectives and sprint planning) issue and risk mitigation, and help clear obstacles to develop high performing teams.

Develop strategic marketing initiatives and responsible for tactical implementation. Consistently meet or exceeded established expectations/objectives through innovative solutions that expand market penetration, enhance brand recognition, increase retailer support and profitability. Lead tactical development and execution of marketing promotions for retailer base. Responsible for project implementation plan ensuring objectives, necessary groups (legal, design, fulfillment, outside vendors), timeline, communication plan, budget and results are achieved.  Manage dealer portal. Develop and market relavent copy, retailer advertising and merchandising materials postings to on-line catalog. Responsible for site performance and merchandsing inventory maintenance. Develop in-store, shopper-marketing materials and messaging to diminish competitor threats. Supervise personal accountable for merchandising production and fulfillment with emphasis on coaching and counseling to maximize performance. Revamp the design, brand messaging, and energized the showcasing of the new product introductions of STAINMASTER© carpet at national trade shows. Develop, evaluate and manage logistics and budget associated with national successful show maximizing marketing exposure. Accountable for effective budget management of $1.5M retailer merchandising with authority to approve up to $50,000 per individual expense.

Key leader in implementing and driving a new and disciplined approach to the New Product Development process across all cross functional groups. Responsible for the simultaneous execution of anywhere from 15 to 40 New Product Development projects in the Home Office and Garage Storage Categories serving clients such as Staples, Office Depot and Lowes. Lead weekly Project Team meetings with cross-functional department (design, engineering, sourcing, manufacturing, packing, and in store display)  Responsible for “on-time” and “on-cost” results of new product placement. Create plans to avoid problems before they occur, and engage teams as required for corrective action Accountable for tracking and reporting project status and financial forecasts at Monthly Executive MeetingsResearch Analyst Report comprehensive analysis for overall market category landscapes, strategic and niche consumer products research Provide detailed competitive analysis for products and distribution channels, including identifying gap analysis opportunities  Contribute go forward short- and long-term strategies for projects with defined financial and market share metrics Furnish other research in areas of possible materials, technology enhancements, specific product and niche category analysis Promoted to Marketing Project Manager