Senior communications executive with more than 25 years of experience building marketing plans with defined goals, objectives, and strategies to reach key audiences and stakeholders. Experience in professional services and B2B sectors. Specialties: Marketing plan development and deployment; innovative business development initiatives; strategic partnership and sponsorship programs.

Led marketing and communications strategies to support business development and brand positioning for one of the largest law firms in Virginia. Responsibilities included programs across five offices in support of more than 125 attorneys firm-wide in the combined firm of Woods Rogers Vandeventer Black.1. Managed ongoing communications and announcement strategy for news of merger of Woods Rogers and Vandeventer Black. 2. Throughout tenure, supported marketing in key practice and service areas, including Banking and Financial Services, Cybersecurity, Health Law, Intellectual Property, and Labor & Employment--from website presence to seminars, speaking engagements, and events.3. Developed multi-channel marketing campaigns for annual Labor and Employment practice group seminars—held in multiple Virginia locations each fall with 450+ attendees total. Marketing and communications plans for seminars during my tenure resulted in steady increase in attendance and revenue.4. Managed elements of annual marketing campaign; collateral packages and client pitch materials; oversaw development and updates to the firm's website between 2014 and 2022.5. Pitched and placed by-lined articles in regional news and vertical industry trade publications; pitched subject matter experts to relevant conferences, i.e., labor and employment attorneys speaking at SHRM (Society of Human Resources) events; tax attorneys speaking at business and tax planning seminars; cybersecurity attorneys speaking at risk management and privacy conferences. 7. Used research and competitive intelligence resources to create an awareness-consideration-engagement pipeline of organic growth with existing clients and new business prospects.8. Oversaw responses to RFPs, RFIs, and RFQs including updated content management and streamlining of process.

Managed public relations efforts for agency’s regional and national clients. Created B2B and consumer messaging on topics ranging from urban development, education, and tourism, to science, health and wellness. Served as lead media trainer for key accounts.

Profile: A senior level strategist with experience developing and implementing integrated communications and marketing strategies for corporate, non-profit and government entities. Areas of expertise include: Corporate communications; mainstream and social media relations; crisis communications; branding and message development; stakeholder relations; and new business development.

Oversaw all B2B public relations and public affairs for worldwide travel venue concessions company, including management of subject matter experts, media relations, message development, advertising, Web site, social media, corporate newsletter, industry conferences, corporate giving, and crisis communications.

Managed one of agency’s largest accounts—the U.S Postal Service and its Inspection Service, a government-related entity with a public/consumer component.

Directed communications program for public and private real estate companies – more than 30,000 apartments and 16 million square feet of commercial office space located in Washington, D.C., Chicago, Boston and Miami/Ft. Lauderdale. Internal communications “ambassador” during $9B merger of Archstone Communities and Charles E. Smith.

Managed corporate communications program for NYSE-listed real estate company with retail properties (existing and under development/construction) in multiple North American metropolitan locations.