Susan Chapas Email & Phone Number

New York City Metropolitan Area

Architect and implement social media compliance platform to empower all bank executives and employees in sharing professional stories on LinkedIn; serving as sole system administrator.Design and execute the strategic deployment of a new CRM system, migrating 40,000+ contacts, ensuring integration with the bank's core processor; maintaining end-to-end ownership of the system.Achieve a 75% reduction in cost per lead compared to industry standards through data-driven curation of messaging and calls to action, resulting in a highly cost-effective PPC campaign.Spearhead collaboration with senior leadership to design and implement targeted marketing campaigns, resulting in a 40% increase in lead generation and a boost in brand visibility across key demographics.Organize and attend events, workshops, trade shows, and pop-up shops to promote bank products, network with community leaders, and build partnerships with elected officials.Modernize and update brand guidelines to align with target market needs, ensuring a unified identity and consistent brand messaging across all marketing channels.Ensure data accuracy across multiple channels, utilizing insights to inform content strategy, and organize relevant documents to facilitate bank audits.

Jersey City, New Jersey, United States

Streamlined lead management through effective implementation of the company CRM, enabling workflow efficiency and productivity among brokers and realtors.Established company brand, website, and social media content calendar to enhance brand recognition.

Greater New York City Area

Co-wrote the US Youth Statement to the United Nations First Committee, securing state sponsorships for humanitarian resolutions.Acquired over $15,000 in grant funding to provide travel grants for 20+ college students to participate in international forums dedicated to climate policy and nuclear disarmament.Lobbied and networked with delegates from different countries in English and Spanish to secure signatures or sponsorship for humanitarian resolutions.

New York, New York

Organized and attended trade show events, increasing brand visibility and business opportunities; advertised company promotions to major corporations in New York, boosting sales and customer retention.Screened candidates and conducted interviews for marketing and administrative positions, ensuring team cohesion and effectiveness.Created analytical data to efficiently budget for marketing channels and retention programs, optimizing resource allocation.