Susan Collins Email & Phone Number

Boston, Ma, Us

Boston, Massachusetts, United States

Independent Art Director / Designer, 2017 – PresentContracted art director/designer of print and digital marketing campaigns, brand/concept development and integrated marketing. Designed and created corporate identity, marketing materials, and children’s books. Clients include: Houghton Mifflin Harcourt [Trade Division], Loftus & Loftus PC, LearnWell, Lexia Learning, and Aetna International.

Greater Boston Area

Creative Director, (2012-2017); Creative Manager, (2007-2012); Associate Creative Manager, Senior Designer, Site Leader, and Mentor, (2004-2007)Developed print and digital marketing campaigns in partnership with product and field marketing clients. Lead creative strategic development. Creative contributor and leader aligning visual and verbal messaging with proposed campaign ideation and business goals. Collaborated with executive leadership in establishing and maintaining current corporate brand positioning. Supervised varying teams of copywriters, designers, and creative talent to provide integrated marketing communications from positioning stage to delivery. Key Achievements:• Managed 6K projects annually and 65 campaigns over five years. • Spearheaded client satisfaction initiative for creative campaigns and positioning of products and services while maintaining 9/10 score over five years.• Directed 15-26 creative team members.• Member of the mentorship pilot program team for professional development, career growth, and job satisfaction.• Conducted periodic performance reviews for direct reports to ensure growth, development, and success.• Directed marketing initiatives and hands-on experience designing corporate branding, product and service brands, print and digital advertising, social media, print, visual content, packaging, art supervision, photography art direction and stock research, exhibit materials, style guides, catalogs, and collateral systems.• Improved UX by collaborating with creative teams on email campaigns, landing pages, and online advertising ensuring user experience was purposeful for customers with simplified navigation, targeted messaging, mobile friendly, with clear call-to-action strengthening customer experience and brand loyalty.

Boston, Massachusetts, United States

Key Achievements:• Worked collaboratively with the President, Executive Partners, Creative Director, Copywriters, Account Executives, Designers, Project Managers, and Production Managers to service client’s business needs including: branding, positioning, corporate identity packages, corporate communications, style guides, collateral materials, advertising, print and web design, press checks, and weekly revenue meetings for managing client account status and budgets. Clients included: Putnam Investments, The Shops at Prudential Center, Seaport Hotel/World Trade Center–Boston,and Leading Hotels of the World.• Worked collectively with non-profit clients which included donating time and talent for needy causes: attended fundraising events, created event materials, and volunteered. Clients included: YWCA–Boston Chapter, Empowerment Workshops, Arts In Progress, National Conference for Community and Justice, and Boston Partners in Education.

Bachelor Of Fine Arts - Bfa, Graphic Design

• Bachelor of Fine Arts degree, Graphic Design with concentrations also in Industrial Design and Fine Arts • Honors: Recipient.

Stained Glass And Printmaking