Susan Coppa Email & Phone Number

Mountain View, Ca, Us

Palo Alto, Ca

Greater Los Angeles Area

Managed all fundraising communication, branding, media, video production and web content for world-renowned medical center engaged in a multi-year $600 million campaign.Supervised five staff and managed $3 million budget, increasing publications output while reducing expenditures 10%.Developed strategic branding and communications plan based on comprehensive needs assessment of high priority fundraising objectives in collaboration with 16 leaders of core program areas.Managed editorial and paid media coverage of fundraising events, drafted press releases for principal ($1 million+) donations, wrote talking points and coached spokespeople prior to media appearances.Crafted donor-focused content for speeches, articles, websites, brochures and annual reports. Developed compelling donor vignettes and program videos to inspire financial support.Oversaw production of high-end donor magazine and newsletters for the Barbra Streisand Women’s Heart Center and Women’s Guild Cedars-Sinai. Implemented editorial calendars and communications procedures that reduced production time by 20%.

Oversaw all print, web, media and social media promotion of events in 60 communities around the country, drawing more than 70,000 participants and generating more than $10 million annually in donations.Served as key strategist in the development and implementation of media and corporate event sponsorship packages that generated $800,000 in first year of application. Created media toolkit comprising press releases, PSA scripts and talking points utilized in more than 60 communities. Provided media training to community leaders during national conferences, via webinars, and in one-on-one sessions. Served as media liaison for national outlets (CNN, ABC News) during annual advocacy efforts on Capitol Hill.Created strategy and content for eblast campaigns across the country. Defined benchmarks and analyzed outcomes resulting in an 18% higher click-through rate.Developed national campaign videos and PSAs from conception through post‐production and placement, and drafted over 40 speeches.Wrote content for newsletters, annual reports, advertising copy and issue briefs.Supervised six staff and collaborated closely with leadership from advocacy, media, corporate relations, scientific, patient services and community outreach teams.Recipient of corporate award for excellence.

Bellingham, Washington Area

Successfully launched new college website before position became subject to Washington State proposed budget cuts in April 2009.

Responsible for marketing and communications strategy, design, and implementation for high-profile college access organization supported by senior elected officials, community leaders, studio heads and entertainment personalities. Crafted annual communication plan and budget, and regularly briefed leadership on progress toward goals.Oversaw all media promotion and collateral for revenue-generating events, including the annual marquee gala, which averaged over $1.5 million annually in revenue.Drafted speeches for executives, elected officials and noted celebrities. Authored and produced brochures, annual reports, newsletters, videos and direct mail campaigns.Overhauled the organization website (content, design and functionality) to target messaging and increase revenue.

San Francisco Bay Area

Created award-winning communications material for four million Medicare beneficiaries.Conducted needs assessments and focus groups to develop persuasive healthcare messaging.Honored as the first recipient of the corporate award for excellence and promoted to manager after one year.

Washington D.C. Metro Area

Authored Culture Builds Community: The Power of Arts to Strengthen Neighborhoods. Researched and crafted 40 case studies included in the book The Livable City.Editor and contributing writer for newsletter with readership of more than 10,000. Conference director and media contact for a national conference on regionalism, featuring the governors of Arkansas, Mississippi and Tennessee.