Susan Corrigan Email & Phone Number

Dallas, Texas, United States

• Consistently increased P2P payment product adoption by 36% YOY in addition to managing the back-office platform (Compass – Fiserv Zelle).• Successfully beta tested and launched a card management product for consumer online banking that included creating GTM marketing assets, FAQs and training Personal Bankers about the features and benefits of the product to increase user experience. o Detected a defect to the card control UI during beta testing that could have negatively impacted the CX among other banks that implemented the product.• Reduced the turnaround time from 2 business days to 1 business day for customers to view their online banking account by automating processes with the host system which resulted in a positive customer experience.

• Spearheaded the successful integration of a payments API to the bank’s digital banking platform and reduced the account funding process from four business days to near real time.• Created FAQs, internal communications and collaborated with digital banking to create marketing assets for a campaign that generated over $17 million dollars in new money over a two-week period with a campaign cost of less than $1,500.• Enhanced the customer experience by customizing workflows to a mobile-first design for online account opening and onboarding.

• Reviewed documents and processes to help achieve speed, compliance, efficiency and accuracy for mortgage purchase, refinance, home equity and consumer loans.

Plano, Texas

• Embodied the role of a trusted advisor and strategist who cultivated GTM strategies for community banks and credit unions to drive revenue growth.• Created timely and relevant marketing assets that promoted financial products and services to support the varying consumer life stages.• Supplied tactical consulting to clients' senior and C-level management teams, presenting data-driven insights and recommendations focusing on strategic goals.• Amplified annual revenue for key accounts by establishing relationships with an understanding of client goals, objectives, and pain points.• Optimized marketing analytics for profitability, segment analysis, and campaign performance.• Assembled and directed cross-functional teams of database administrators, data analysts and creative professionals to achieve clients' goals.• Automated the indirect auto loan payment process by developing a daily trigger strategy of notifying the customer of their first payment information and eliminating the client's manual back-office process.• Expertly exceeded the quota for cross-selling professional services, email and website solutions and data analytics to existing clients.• Captured a 100% client retention rate on client contracts up for renewal.• Launched a customer loyalty program using propensity data/predictive analytics that increased debit card and loan usage rates and resulted in a 1156% ROI.

Richardson, Texas

• Governed all phases of the product development lifecycle, including requirements gathering, creating product roadmaps, market research, white paper creation, marketing collateral, GTM strategy and competitive analysis for the Sales and Service product.• Preserved and advanced a sound product knowledge to conduct thorough knowledge transfer sessions and product demonstrations to clients.• Successfully enhanced a product line by augmenting the product's functionality to query and filter imported lists.• Integrated third-party behavioral, predictive and segmentation data into a key application for cross-sell and up-sell.

Dallas, Texas

• Leveraged marketing expertise to construct GTM marketing strategies for the bank's B2B and B2C key product lines, including market sizing, segmentation, product positioning, and channel strategy.• Collaboratively developed marketing assets, sales tools, switch kits and system requirements to create a new free checking product that significantly enhanced brand visibility in the banks footprint.• Partnered with Operations to develop system requirements for new and existing product enhancements.• Governed all agency partners.