Susan Eisenhauer Email & Phone Number

Appleton, Wi, Us

Appleton, Wi, Us

Greenville, Wi, Us

Greenville, Wi, Us

Greenville, Wi, Us

- Optimize on-site search performance and create search enhancement strategies.- Perform Keyword research using Semrush and Google Analytics to optimize existing and new content.- Analyze reporting to determine opportunities for improvement for internal search as well as improve organic search rankings.- Understand customer shopping behavior to improve taxonomy navigation and on-site search.- Collaborate with Merchandising, Marketing and IT to improve the on-site search experience.

Seattle, Wa, Us

Create and schedule individual merchandising campaigns across gift cards and amazon.com.Optimize content campaigns through frequent testing and data analysis, documenting results, sharing best practices and forming recommendations.Collaborate with internal teams and identify opportunities for content scheduling.Create and schedule email marketing campaigns.

Oshkosh, Wi, Us

• Lead the planning, development, and reporting of Miles Kimball website merchandising/marketing including homepages, landing pages, content pages, promotional campaigns, product recommendations, personalization tools, onsite search, customer reviews and all other merchandising areas on the site• Utilize web analytical tools to provide ongoing analysis against KPI’s and make modifications as needed to enhance the website conversion and revenue as it relates to onsite marketing and merchandising• Collaborate with internal resources to create and execute schedule of changes for merchandising and marketing areas of websites to meet deadlines as planned• Direct and conduct regular competitive analysis to identify best practices and actions to be taken• Participate in decision making regarding user experience, site design, new features, new tools and marketing offers• Collaborate with ecommerce marketing team to plan and implement digital marketing plans across all channels (social, email, onsite experience)• Working knowledge of SEO practices, including keyword and search phrase research

• Manage online sales of $16M in F2018 which is a 22% increase year over year, within specific categories of business• Role as online buyer working with vendors to establish online exclusive assortments and pricing while using a dropship provider to ship direct to consumer• Manage a dynamic pricing tool to establish competitive pricing using gross margin guardrails established within key categories of business• Manage Product-to-Site Coordinators, who execute SEO web product copy, image and approvals in our Product Information Management (PIM) system• Develop and implement standards for web merchandising and provide to all e-commerce partners to optimize the value of the product• Collaborate cross-functionally with merchants, marketing, operations and IT to support an Omni-Channel initiative to increase revenue, margin, conversion and average order value while driving these initiatives through promotions, on-site merchandising, customer experience and site optimization• Manage emails, Homepage and site elements by providing promotions & key products to drive revenue, conversion, click-thru rate and in-store traffic

• Use of Google Analytics to review daily sales, specific product sales, search terms, conversion and traffic.• Work directly with vendor partners to manage the online exclusive assortment.• Manage the 3rd Party dropship program between vendors and Shopko.• Work with Buyers and Inventory to analyze item assortments, purchase flow and inventory control in accordance with corporate goals thru a seasonal category planning process.• Coordinate with Marketing & Merchandising for homepage and landing page promotions.• Analyze clearance sales, sell thru and inventory to determine additional markdowns • Work with a cross functional team (Ecom Team, Marketing Merchandising, Inv. Management) to prepare e-mail marketing campaigns • Role in development of the Omnichannel process offering Buy Online Pick Up In Stores.

• Perform Analysis using on-site and off-site analysis to drive business decisions and perform competitive benchmarking, market analysis, present key insights and ensure data drives actions to improve shopko.com initiatives.• Completed replatform and redesign of Shopko.com in 2013.• Work with Buyers and Inventory Management to analyze item assortments, purchase flow and inventory control in accordance with corporate goals thru a seasonal category planning process.• Coordinate with Marketing & Merchandising for homepage and landing page promotions• Analyze clearance sales, sell thru and inventory to determine additional markdowns • Works with a cross functional team (Ecom Team, Marketing Merchandising, Inv. Management) to prepare e-mail marketing campaigns • Mange Item Workflow Process• Role in development of the Omnichannel process offering Ship to Store for Free to customers which was implemented in Fall of 2014• Use of Google Analytics to review daily sales, specific product sales, search terms, conversion and traffic.

• Assisted in forecasting sales by department as well as determine the in-store product assortment for the categories of the business managed• Manage weekly/monthly receipt forecast by department to verify purchases that will be received within the correct receipt forecast month• Allocate inventory to stores based on sales history and current inventory availability• Work with buyer to seek out future opportunities with new and current vendors• Create a monthly receipt forecast to help support purchases to provide 100% ad in-stock prior to the ad event• Monitor, report and communicate inventory issues to internal Shopko teammates as well as vendor partners• Manage store level inventories of $56 million in 138 stores to verify 100% “In-stock” by store prior to each weekly ad event

Richfield, Minnesota, Us

• Analyzed shipment specific data and presented timely/accurate information and solutions to drive Supply Chain improvement of our vendors and internal partners• Monitored, reported and communicated Supply Chain issues concerning CTM vendors, Best Buy Transportation, Best Buy Inventory and Preferred Carriers• Provided a single source contact to implement, train and monitor our vendor partners in the Web based routing process to provide systemic root cause analysis of On Time Right Quantity and other Supply Chain metrics• Served as the subject matter expert to internal partners within Marketing and Inventory on all vendor issues related to transportation