Susan Frede Email & Phone Number

Cincinnati Metropolitan Area

Design and analyze research to provide actionable insights to clients.

Cincinnati, Oh

Independent marketing research consultant focused on:• General research & sample design• Questionnaire design & writing• Descriptive & multivariate analysis • Report & presentation writing• Research quality investigation• Research on research• Secondary research analysis• Marketing research training

Cincinnati, Oh

• Worked with sales staff & clients to identify business objectives in order to design accurate & valid quantitative & qualitative research.• Managed data collection for phone & online research.• Analyzed data & created actionable reports.• Managed & trained research team to assure quality deliverables.

• Taught Consumer Insights to undergraduate students. • Enhanced course design to increase focus on real world skills.• Rapidly learned & applied the university’s learning management system. • Taught Spring semester 2017 and Spring semester 2019.

• Primary research methodologist consulting on all phases of the research process including research design, execution, & delivery. • Played a key role in landing new business & establishing long-term relationships with clients. • Used primary & secondary research to establish best practices & improve panel performance, respondent experience, & data quality as well as set the future strategic direction for Lightspeed.• Sampling expert with thorough knowledge of online sampling &… Show more • Primary research methodologist consulting on all phases of the research process including research design, execution, & delivery. • Played a key role in landing new business & establishing long-term relationships with clients. • Used primary & secondary research to establish best practices & improve panel performance, respondent experience, & data quality as well as set the future strategic direction for Lightspeed.• Sampling expert with thorough knowledge of online sampling & panels. • Developed & delivered training spanning entire research process for Lightspeed, Kantar, & key clients. • Created & implemented a process to investigate quality issues that helped employees more quickly identify potential problems & develop solutions.• Active contributor to Lightspeed & industry blogs. Show less

• Designed, conducted, & analyzed research on research projects to improve panel performance, respondent experience, & data quality. • Established best practices & quality standards.• Offered insight & consultation on research design, application, execution, & delivery for client projects.

• Built, managed, & developed an analytic team to support Procter & Gamble business.• Consulted with account executives & clients on research design, study methodology, questionnaires, analysis, & reporting to address business questions. • Performed statistical & cross-tabulated data analysis to create user-friendly, action-oriented reports/presentations that tell a story & have solid business recommendations. • Developed sales materials to assist account executives. •… Show more • Built, managed, & developed an analytic team to support Procter & Gamble business.• Consulted with account executives & clients on research design, study methodology, questionnaires, analysis, & reporting to address business questions. • Performed statistical & cross-tabulated data analysis to create user-friendly, action-oriented reports/presentations that tell a story & have solid business recommendations. • Developed sales materials to assist account executives. • Trained internal staff & clients on statistical techniques & how to interpret/present results.• Increased corporate responsibilities including research on research & product development with Director & VP roles. Show less

Master Of Education (Med), Adult Education, Gpa 4.0/4.0

Focus on learning theories & models, training design, critical thinking, & program planning/ evaluation/administration.

Ba, Marketing, Gpa 3.85/4.00

Emphasis on quantitative methods.