20+ years' experience in the alcohol beverage industry, holding various executive roles from VP of Sales both B2B/Commercial and VP of Business Development to CSO at top 50 companies, to emerging brands in the spirit’s sector, managing several sales teams. I have a broad depth of knowledge spanning all facets of the industry, from retailer needs to distributor and supplier processes. My proficiency in AOP development/tracking, analytics usage, production, packaging, logistics, route-to-market, pricing/margins, TTB compliance and overall business acumen can help start-ups bring dreams to life or grow existing business via B2B sales or commercial brands.Private label, bulk spirits; GNS, bourbon, whiskey, gin, rum, vodka, RTD, RTS…..channel driven GTM strategist and sales leader.