Susan Ganeshan Email & Phone Number

Columbus , Ohio , Us

Providing strategic marketing and consulting to B2B high tech software companies including* Strategic Planning & Budgeting* Lead & Pipeline Strategy & Metrics * AR & PR Strategy* Content Strategy & Execution* ADR/BDR Process & Commission Planning* Search Engine Optimized Website Design

Boalsburg, Pennsylvania, Us

Boise, Idaho, Us

* Structured first company marketing strategy by closely aligning to sales goals and strategic initiatives * Delivered new brand, new web presence in record time (9 weeks), and restructured approach to digital resulting in 130% increase in visitors and 157% increase in inbound requests all while improving SEO and creating an SEM strategy spanning LinkedIn, Display, Retargeting, and Google Ads* Built IPO messaging, investor presentation, explainer video, that contributed to a 41% increase in stock raising more than $620 M. Managed post IPO earnings call messaging and scripts including press releases.* Created industry and region specific campaign-based demand gen engine fixing critical processes, launched product marketing, and revamped approach to customer reference & expansion marketing while introducing multi-faceted campaigns resulting in:--20% revenue growth consistently for 3 years--240% marketing originated pipeline growth over 3 years--More than doubled Marketing Bookings each year not including BDR outbounds --Marketing Influence Bookings jumped to 85% of total * Achieved global awareness achieving 108 placements in 2023 alone in publications like CNBC, Forbes, FT, Thomson Reuters, Investors Business Daily and many more* Created account based marketing program resulting in additional 8% yearly ARR in named accounts* Built global marketing team of 27+, all while operating on lean budget* Drove product marketing and new product launch process while establishing standard tools to monitor whole company readiness, standardized commercial messages, decks, demo scripts, competitive battlecards* Drove client marketing to maintain NRR with tactics like user groups, roadshows, newsletters, customer advisory boards, and “birds of a feather” communities

Denver, Co, Us

• From consultant to CMO after delivering strategic marketing plan that focused on sales and marketing alignment, persona-based messaging, and a well-defined Marketing Contribution Model• Marketing turn-around effort that included the following from 2018 to 2020 *99% growth in Marketing Qualified Leads *102% growth in Sales Qualified Leads *57% growth in Marketing Originated Pipeline *246% growth in Marketing Originated Bookings while the company bookings grew at 40% *With only a 9% increase in marketing programs spend• Redesigned and branded website resulting in *45% increase in visitors including 121% increase in organic search, 145% increase from social *166% increase in demo requests • Growth in brand recognition *Redesigned brand look & feel to mirror primary buyer persona *Renamed and repositioned the menagerie of products acquired *Create PR engine to gain placements and brand recognition using publications like Fortune, TechCrunch, Politico, The Hill, GovTech, StateScoop, StateTech, and so on• Manage team of 26 marketers and 34 Business Development Reps • Strategic leader in perfecting use of MarComm tech stack including Marketo, Bizable, Qualified, 6Sense, Wordpress, SalesLoft, Airtable, and more• Contributed to 5 acquisitions in less than 2.5 years proving adept at announcements, go-to-market dynamics, positioning, and long-term success of acquired teams and solutions• Recognized as an expert by Vista Equity Partners in Strategic Marketing, Brand Building, Sales Alignment, Marketing Contribution and frequently asked to participate in portfolio wide councils and presentations

Dulles, Va, Us

Advising and directing software company in growth years which resulted in a fantastic outcome for all. https://www.washingtonpost.com/business/2019/06/11/loudoun-county-software-firm-unanet-cuts-private-equity-deal/?noredirect=on&utm_term=.2466e77ff6e1

• Drove high velocity lead generation over achieving demand generation goals for 4 years with average quarters resulting in 5x Inquiries to goal, 4x MQLs, 2x New Opportunities• Delivered scalable and customizable sales tools supporting differentiated value proposition • Achieved national and local news coverage in publications like NBC News, USA Today, The Economist, Washington Post, Forbes, Entrepreneur.com, ZDNet, Venture Beat, Business Insider, TV spot on BBC World News • Rebranded company including rolling out new SEO enabled website (>170% traffic), highly educational content marketing materials (85% of leads), interactive events (reduced cost of leads by 50%) spanning 120 content marketing assets, 80 webinars, and customer marketing efforts including masterclasses, executive events, roadshows and more• Overhauled Account Development Rep function, with thorough follow up resulting in high value opportunity creation and 85% leads from marketing• Manage budget and marketing programs to be on target while exceeding goals every quarter including 30+ person team spanning brand, design, events, demand gen, account development reps and 15+ third-party contractors spanning PPC, SEO, branding, video production, website design, press, list building, content creation, etc• Scored leadership position in Forrester Big Data Text Analytics Wave, 2016 and Strong Performer in Forrester Customer Experience Management Platform Wave, 2017• Accomplished record attendance and customer satisfaction at bi-annual users conference in US and EMEA • Supported two acquisitions from positioning to integration: MarketMetrix 2014 & Engagor 2015• Recognized by SmartCEO &Washington Business Journal as top executive in management, 2016 and 2017, and author and webcast presenter including: Forbes, Crimson Marketing, Entrepreneur, CMS Wire, and more

Responsible for market buzz, corporate and product positioning, content marketing, marketing automation, events, press, analyst, sales tools, lead generation, product strategy, roadmap and delivery.* Doubled lead database in 6 months. * Designed and implemented marketing automation using Marketo.* Created and executed on content marketing strategy.* Revamped approach to industry events.* Implemented SEO and SEM strategy resulting in 3x website traffic and dramatic increase in leads.* Led efforts to offer demos and free trials.* Managed PR strategy to deliver placement in Wall Street Journal, Mashable, Washington Post and other major outlets.* Manage analyst and influencer relationships.

Manage product roadmap, product strategy including acquisition strategy, product marketing, and sales enablement with dramatic results including:--60 person global team in 5 countries--9.5 M € team budget--16 major product releases --6 promotions in 8 years (from product manager to senior vice president)--120%+ MBO achievement yearly--9 customer conferences including detailed agendas, messaging, positioning and content--9 Global Customer Councils and numerous advisory boards --10M to 1B € in corporate revenue growth over 11 years--1 to 10,000+ customers--9 of 9 leadership positions in Gartner Magic Quadrants and Forrester Waves--10 acquired product technologies integrated