Responsible for roadmap development and delivery for the Creative/Marketing Workflow program at macys.com. Obtained off-cycle budget approval to support critical improvements to various asset management and workflow tools. Responsible for $4M budget (forecast and tracking).Developed key partnerships across the enterprise through transparent and open communication.Provided weekly and monthly Program updates to Portfolio and Executive teams.

Mergers & Acquisitions: Converted relevant site content and functionality from websites of companies acquired by Adobe to adobe.com.Digital Marketing/Analytics: Implemented a new single instance of Adobe Analytics (SiteCatalyst) on adobe.com, replacing previous implementations on multiple sites.Replaced hard-coded, single-use online forms with authorable, reusable, self-publish versions using Adobe Experience Manager (AEM).

Implemented Day CQ5 (Adobe AEM) content and digital asset management tool for Williams-Sonoma brands (williams-sonoma.com, potterybarn.com, potterybarnkids.com, pbteen.com, westelm.com) including data migration.Implemented SEO initiatives to improve page rankings and conversion for targeted keywords.Implemented WebSphere eCommerce platform and WebSphere Product Center.Experienced with complex, secure, highly integrated enterprise environments including co-located data centers, SaaS, third party and API integrations (CDN, Analytics, Search, data feeds), legacy backend (AS/400) and continuous integration environments.As SME and evangelist, authored all varieties of artifacts to support SDLC, using Agile and Waterfall methodologies. This included RFPs, scope documents, non-functional/performance requirements, use cases, functional specifications, user stories/backlog, data models, process flows, test cases, resourcing estimates and vendor selection reviews for capabilities related to eCommerce, digital assets/marketing, content management/publishing capabilities.

Drove functional requirements and specifications for new website features to be implemented in a core code base to support multiple front-end eCommerce sites for the Williams-Sonoma family of brands. Projects included site re-platforming, Loyalty Program and Saved Credit Card, Content Management implementation (WebSphere Product Center). Smaller projects included several third party integration features such as Mercado search engine, Scene7 dynamic imaging tools, Rich Fx eCatalog, Coremetrics analytics.

Responsible for planning, scheduling and delivering web development projects for several ecommerce websites including major brand site launches.