Susan Hackney Email & Phone Number

Nashville, Tennessee, United States

Greater Nashville Area, Tn

CLIENT: CURB RECORDSConsumer Faced Marketing, Integrated Marketing, Brand Partners, Artist Management, Brand Promotion- Event Management- Activation Strategies, Social Media Strategies, Television Development, Production and Placement, Music in Film and TV Placement

Nashville, Tn

Digital Row is a music and television company engaged in the production and licensing of music, television programming, manufacture and distribution of audio/visual properties. The initial project was the relicensing of the program originally produced for HBO/Cinemax and owned by Digital Row called, "Chet Atkins, Certified Guitar Player" originally called Chet Atkins and Friends. This program brought together artists influenced and produced by Chet Atkins, the world's greatest guitar… Show more Digital Row is a music and television company engaged in the production and licensing of music, television programming, manufacture and distribution of audio/visual properties. The initial project was the relicensing of the program originally produced for HBO/Cinemax and owned by Digital Row called, "Chet Atkins, Certified Guitar Player" originally called Chet Atkins and Friends. This program brought together artists influenced and produced by Chet Atkins, the world's greatest guitar player, the architect of Music Row as head of RCA and producer of over 30 major country artists during his lifetime. The guest artists were: Dire Strait's Mark Knopfler, The Everly Brothers, Emmylou Harris, Willie Nelson, Waylon Jennings and former Doobie Brother Michael McDonald. A-List musicians like Toto bassist David Hungate and Motown drummer Larrie Londin made up the band. It was one of PBS' most successful pledge events and aired many times over 2 years in 98% of the PBS markets.- Licensed the programming to PBS nationally and made available to independent PBS stations.- Renegotiated all principal artist contracts, negotiated and cleared all publishing agreements, DGA, AFM, and AFTRA agreements.- Produced the pledge event that aired on all stations- Manufactured and distributed all premium items Show less

Creating, Developing, Producing Original Music and Non-Scripted Programming. Live Event, Series, Reality, StreamingCreated the Health News Network with HealthTrust founder and CEO of HCA when pharmaceuticals began advertising directly to the consumer and healthy food products became the focus. Two years in development, created the business plan, conducted focus groups, budgeted hardware and satellite cost initially for within the owned 112 hospitals to be rolled out as a cable network.… Show more Creating, Developing, Producing Original Music and Non-Scripted Programming. Live Event, Series, Reality, StreamingCreated the Health News Network with HealthTrust founder and CEO of HCA when pharmaceuticals began advertising directly to the consumer and healthy food products became the focus. Two years in development, created the business plan, conducted focus groups, budgeted hardware and satellite cost initially for within the owned 112 hospitals to be rolled out as a cable network. Initial budget $10MM. Tabled when HCA acquired HealthTrust and management shifted.Created the Award winning American Music Shop series for TNN. Sold the rights. This was a long running series that was the first after our HBO Chet Atkins program to juxtapose artists of different musical genres. Show less

Greater Nashville Area, Tn

Business DevelopmentSpecial Events Marketing and PromotionsMusic SupervisionSoundtrack ProductionArtist ManagementEndorsements and SponsorshipsPublic RelationsNBC Enterprises: Business Development Consultant. Originally designed a non-traditional record label to be owned by NBC with small promotional A&R staff to sign competitive artists and publishing. Product would be advertised directly to consumers via POPS, using artists' music in shows, appearances on… Show more Business DevelopmentSpecial Events Marketing and PromotionsMusic SupervisionSoundtrack ProductionArtist ManagementEndorsements and SponsorshipsPublic RelationsNBC Enterprises: Business Development Consultant. Originally designed a non-traditional record label to be owned by NBC with small promotional A&R staff to sign competitive artists and publishing. Product would be advertised directly to consumers via POPS, using artists' music in shows, appearances on shows, and actual media budget for commercials advertising music product and appearances. Partnering with the tv series Providence, we produced an accompanying soundtrack that was Amazon #1 soundtrack during Thanksgiving and Christmas of that year targeting a 30+ female viewer who bought music on Amazon.Celebrity Endorsement and Music Consultant to IPG Agencies (Lintas, McCann), Coca Cola USASpecial Events and Promotions Management Agency for Wrangler Jeans. The Willie Nelson/Wrangler Music Invitational and Willie Nelson Tour. Managed a 20 market multi format talent contest (country, pop, R&B) with accompanying radio buys in 3 formats and club performances in 3 clubs each city. Produced the finals in Austin and the accompanying television special (TNN)SHA, Inc. was the first exclusively entertainment based Public Relations firm in Nashville. Clients included Chet Atkins, Loretta Lynn, Waylon Jennings, Monterey Peninsula Artists (now Paradigm), Mary Tyler Moore Enterprises, George Jones, The Oak Ridge Boys, The Statler Brothers. Pop artists included David Pack, Michael McDonald, Patti Austin. Endorsements and Sponsorships: Garrison Keillor, Michael McDonald, Nitty Gritty Dirt BandExec. Producer: (USA Network) "Prancer Returns" Soundtrack nominated for Best Original Song by Randy Goodrum and received Daily Variety's Video premiere Award for "Best Original Score"Alternative Marketing Consultant: Warner Music Group Nashville Show less