Susan Joy Email & Phone Number

New York, United States

Worldwide

The Regenerative Marketing Movement is a global collective of changemakers: marketing and business professionals, copywriters, creatives, psychologists, and regenerative explorers, united by the vision of transforming the marketing discipline into a force for social and ecological regeneration.* I currently lead a global team identifying the underlying paradigms of marketing from Business as Usual, through Green Growth, Net Zero, and Net Positive to Regenerative. We are building Road Maps, Frameworks, and educational material to help marketers understand where they are now, to unlearn, rethink and find their unique path towards regenerative impact.

New York City Metropolitan Area

Impact-focused consultancy, advising founder-led SMEs on sustainability, strategy, purpose, product, story & and experience.* Working with founders to build ethical, sustainable, future-oriented brands, business models, supply chains and products.* Educating, coaching and advising on regeneration, real sustainability, impactful innovations, evolving sustainability narratives, standards and regulatory landscape. * Identifying impacts, insights and opportunities across value chains and product lifecycles. * Developing podcast interviewing industry professionals challenging the status quo and exploring just and regenerative ways of doing business.* Advancing sustainability conversations via curating and moderating panel discussions.

New York, New York, United States

The Fashion Policy Initiative is a coalition of advocates interested in communicating, developing, educating, and advancing ongoing global fashion industry policy. The Fashion Policy Initiative is a member-led, consensus-driven, inclusive group of fashion industry professionals focused on education, advocacy, community building, fashion policy advancement and adoption.

New York, New York, United States

Facilitating and moderating sustainability-related panel discussions.The co-lab is a member-led, private global networking community for fashion, beauty, wellness, retail and consumer luxury professionals. As leaders, creators, and learners, we believe in the power of collaboration to achieve. With integrity and professionalism, we aim to support members seeking industry connections, career transformation and growth.

Holistic multi-level approach to Sustainability Advocacy - including Public School education, policy, waste management, urban gardening, and community education, outreach, and empowerment.~Leading strategic planning, fundraising, and grant writing for P.S. 9 Brooklyn’s biodiversity-focused native-plant garden, establishing a model for other NYC public schools. * Increased annual budget by 75% Year 1, 150% Year 2 (awarded all grants submitted to date), * grew committee membership by 200%, * organize volunteer workforce and native plant procurement, * facilitate hands-on ecological curriculum design for Elementary School, * educate and advocate for native plants and ecological gardening principles through content creation, community outreach, and native plant sales.~Curate and moderate industry panel discussions to advance sustainability dialogs.~Lobbying for policies that promote sustainability throughout the fashion sector. Clarifying proposed legislation and the issues for stakeholders including New York State Assembly Members and Senators, building a coalition to advance standards and regulations.~Serve as a founding member of the Fashion Policy Initiative and on its leadership committee.~Serve as an active member of the Manhattan Solid Waste Advisory Board Textile Waste Committee.

New York City

Served a diverse array of clients, including NY Times, Marie Claire, Interview Magazine, Nylon, J. Crew, Gap, Nordstrom, Target, Intermix, Jonathon Simkhai, Roopa Pemmaraju, Lulu Frost, Maybelline, Pantene. Providing creative services such as multi-media content creation, design consulting, concept development, styling and visual storytelling for fashion media, designers, retailers and advertisers.* Built and led project-based teams, collaborating cross-functionally with client and creative teams to bring creative briefs to life.* Managed project budgets with precision, whilst meeting and exceeding briefs. * Collaborated with designers and brands to refine products, curate and edit collections, to tell seasonal and brand stories via various media, runway, presentations and experiences. * Advised on business strategy, branding, marketing, editorial and brand experience.* Mentored emerging designers in the CFDA Fashion Incubator Program.* Served on a Nordstrom editorial advisory team and a pilot content creation team, pioneering innovative approaches to creating content for social media.* Curated a VIP gifting suite for a fragrance launch, sourcing and negotiating desirable fashion products to complement each fragrance lifestyle with just a few days turnaround.

New York, New York, United States

Conceptualized, produced, styled, video & still fashion editorials for Thursday Styles. Wrote articles, interviewing designers & style influencers to contextualize trends.

New York, New York, United States

Mentored International Woolmark Prize finalists.* Supported designers and their teams to refine and express their unique visions. * Led creative teams to bring designer's visions to fruition for presentation to judges and industry.

Developed from fledgling designer to CFDA/Vogue Fashion Fund winner sold in over 90 boutiques worldwide.* Honed design vision, brand vision and strategy.* Developed seasonal concepts, refining, fitting, editing and styling collections.* Played a key role in product development and sourcing, working on the ground with international factories. Achieving notable commercial milestones - the first hands-on collection was the breakthrough season picked up by Barneys New York.

New York, New York, United States

*Styled J.Crew Womens, Crewcuts and Madewell catalog, e-comm, lookbooks and various press opportunities. Worked with cross-functional stakeholders, presenting to leadership.* Collaborated with Crewcuts design team on seasonal design presentations. Styled and rigged rooms to keep the integrity of design concepts and key items.

Collaborated with external creative agencies (Badger 2011-12, Sid Lee 2013), internal marketing and merchant teams to create compelling fashion narratives and focused brand creative from diverse sources.

Greater New York City Area

* Conceptualized, produced and styled Fashion, Gift Guides and Home Design issues. * Covered men’s and women’s fashion, accessories, home, design, technology, beauty and lifestyle products from luxury to mass, with a focus on local, independent businesses.* Produced biannual runway trend reports, covering emerging and established designers. * Undertook media training to represent the magazine on television.

The Chief Sustainability Officer

Comprehensive CSO course developing expertise in sustainable business strategies, stakeholder engagement, innovation, impact assessment.

Master Of Science - Ms, Business For Sustainability And Social Impact

Thesis: From Degeneration to Regeneration: Creating the Conditions for Transformation within the Fashion Industry. Classes include.

Fashion And Sustainability: Understanding Luxury Fashion In A Changing World

Bachelor Of Arts (B.A.), Fashion Design And Marketing