Develops and implements strategic marketing and sales plans to achieve corporate objectives for products and services. Provides forecasting, initiates and oversees product research and development. Directs all sales staff training. Managing a team of regional sales managers and distributors. Develops pricing strategy to produce the highest possible long-term market share. Monitors competitor products, sales and marketing activity. Meets with key clients assisting sales representatives with maintaining relationships, negotiating and closing deals. Maintains and adjust scheduling of the Injected Molding Department. Manages all costing on new and existing injected molded parts. Coordinates all company trade shows, association meetings and networking events.

Strategize, plan and open a new division for expanding company products into the mattress industry. Develop and lead a manufacturing team in China to expand into new products, secure new relationship with manufacturers in Asia and strengthen existing relationships. Introduce new products into the mattress industry by conducting market research, determining product specifications, components, timetables and pricing structure. Create innovative mattress concepts and develop commercially appealing designs for both private and universal labels. Liaison with clients in a vast range of roles to include procurement, marketing and manufacturing. Aggressively solicit new customers for the new division. Design and implement all components for the companies' first showing at the ISPA Expo in March 2016. Conceptualized the mattress cover catalog for 2016 and 2017.

Expanded sales by 22% in assigned territories.Concentration on fire retardant and fire resistant products to escalate slumping sales of the companies USA manufactured products.Construct strategies and analyze alternative markets to pioneer products as well as product value and service.Planning, coordinating, executing and attending industry trade shows.Procure timely quotations on custom projects, relationship building and responding to specific client demands in a proactive manner. Introduce sales and marketing tactics to company management on manufactured products.Dispense detailed sales budgets, project timelines, industry trends, competitor acquisitions/developments through proper company channels.

Directly involved in achieving 450% revenue increase in bedding industry, 2009 through 2014.Identify target accounts, maintain ensconced accounts and consistently develop new business; driving revenues that lead to profitable and sustainable growth.Serve as the key liaison for all bedding industry customers; as the only sales/marketing representative serving the industry for the company.Instrumental in product design and development.Formulate and execute sales & marketing and strategy per the business unit operating plan and ideals.Authenticate and maintain specific industry/market expertise in areas of defined market focus. Work collaboratively with technical staff on innovation efforts.

Assumed position of National Sales Manager for the mattress tape division following acquisition of Southern Webbing Mills.Profitably augmented division sales by 57%. Administer overall sales and distribution of products for the mattress tape division to more than 70 accounts across the United States and Canada along with maintaining assigned apparel accounts.Facilitated product training to staff along with manufacturer representatives. Organized all functional areas involving industry trade shows. Research/identify market trends that can warrant additional growth of company products.

Directly responsible for sales of mattress closing tape to the bedding industry.Successfully escalated sales of domestic home furnishing division by 38% and single-handedly opened approximately 28 new accounts over a six-month period.Proactively recruited and trained a new sales team that generated 44% increase in product revenues.Improved and innovated numerous marketing and trade promotions that resulted in immediate improvement in visibility and revenue sales. Instrumental in product planning, development, and supervision for Southern Webbing’s patented product generating more than $300 thousand in sales.