Susan Lambert Email & Phone Number

Norfolk, VA, US

Suffolk, Virginia, US

• Manage all Shopper Marketing, Customer Marketing, Digital Marketing and Market Research for Massimo Zanetti Beverage USA. Lead collaboration with Marketing and Sales to integrate upper and lower funnel tactics to.
• Founder of the department, with the goal of elevating MZB’s capabilities in omni-channel sales and marketing.
• Manage and direct all Category Management, Shopper Marketing, Customer Marketing and Market Research efforts for brands in the Coffee and Instant Cappuccino segments including Chock full o’Nuts®, Kauai Coffee®, Hills.
• Work cross-functionally with internal and external stakeholders to ensure integration of marketing KPI’s in all Customer and Shopper Marketing plans, driving strategic increases in new distribution, buyer acquisition.
• Drive enhancements in organizational capability for data-driven selling by creating new Dashboard Tools that allow easy access to actionable insights as well as providing sell-in stories by brand, segment, and category.
• Market Research highlights: Implemented custom segmentation research and integrated insights with marketing and sales KPI’s from planning through measurement; manage all qualitative and quantitative brand and category.

Suffolk, Virginia, US

• Created and led sales and marketing strategy through consumer, customer, and shopper data for private brand customers to include Costco, Ahold, Albertson’s, Price Chopper, and Tops.
• Reimagined marketing messaging that drove 35% increase in new customer leads and 8% bottom line growth.
• Visionary for future development of tiered strategy within the private label coffee segments, leading to recognition as the winner of the Spark Plug Award for Innovation by WISE – Women Impacting Store Brand Excellence™.
• Developed and launched private brand coffee Highland Village Reserve™ to meet the needs of the growing organic and origin coffees for Costco, later expanded to Amazon.
• Developed and led key selling story for Single Cup Private Label Coffee launch with results 3x projections

Smithfield, Virginia, US

Atlanta, GA, US

Managed operational marketing for Sprite, a $3 billion brand, with responsibility for development and communication of brand strategies and stewardship in development of sales tools and communication plans.Led Operational Marketing efforts for national new product launch of DASANI - The Coca-Cola Company's first nationally produced bottled water. Key.

St. Petersburg, Florida, US

Managed $20 Million sales territory representing 20% of total company revenue, with responsibility for required sales staff, customer service and analytical support.

New York, NY, US

Vice President Sales, Southeast Region (1991 - 1993)Managed high ticket retail industry software sales in a 13 state territory with responsibility for regional sales staff, strategic planning and development and key account management.

Cincinnati, Ohio, US

Managed a $15,000,000 retail sales territory, 7 member sales team and developed and implemented local marketing strategies in the Southeast Region.

Education record

Digital Automation And Ai For Marketers Certificate