Results-oriented marketing communications professional with extensive agency and corporate experience in developing, executing and managing multi-channel marketing and promotional programs. Adept at nurturing profitable relationships, addressing diverse customer needs, providing innovative solutions and ensuring utmost satisfaction across a broad range of industries. Recognized as a team leader with the ability to initiate and manage cross-functional teams and a wide range of technology-based projects.SIGNIFICANT CAREER HIGHLIGHTS-Client Relationship Management: Achieved 20% of company's annual growth through means of business development, client retention and securing strategic partnerships. -Quality Control: Realized 25% improvement in operational efficiencies by instituting quality control measures to enhance proficiencies and eliminate redundancies.-Integrated Marketing Communications: Surpassed annual goal 30% by incorporating multi-channel marketing programs to support in sales efforts.Specialties: Strategy /ImplementationMarketing CommunicationsChannel Marketing Account / Relationship Management Project ManagementDirect / Online/E-Mail Marketing List Management and List BrokerageOutbound TelemarketingData Hygiene (Domestic & International)Data Manipulation, Application, and Database Management.
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Director, Demand GenerationKonica Minolta Business Solutions U.S.A., Inc. Jul 2019 - Aug 2024Ramsey, Nj, Us -
Manager, Direct Channel MarketingKonica Minolta Business Solutions U.S.A., Inc. Jul 2012 - Jun 2019Ramsey, Nj, Us
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Marketing Program SpecialistKonica Minolta Business Solutions U.S.A., Inc. Aug 2011 - Jun 2012Ramsey, Nj, UsMarketing Program SpecialistDirectly responsible for planning, budgeting, developing and launching integrated multichannel campaigns and promotions for Direct Channel. Oversee all data requirements for all campaigns, trade shows and product launches. This includes managing campaigns through CRM system in conjunction, developing business rules for integration and data validation. Manage quarterly national telemarketing event, campaign and contest requirements, assign responsibilities and directly/ indirectly coordinate project staff to ensure successful completion of each event and marketing campaign. Achieved 30% increase in CRM usage for campaign reporting resulting from education and incentives.Realized a 20% reduction in return mail through implementing data standards and developing a do not mail/suppression database.Increased productivity streamlining processes and managing deliverables amongst cross functional teams.
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Director Of OperationsGlobal Dm Solutions 2008 - 2011Boonton, Nj, UsSuccessfully negotiated and managed multi-channel international and domestic marketing services for corporation and clients. Managed 5 direct reports; in-house and virtual. Developed work-flow processes and trained employees with comprehensive training manuals.Achieved 30% reduction in monthly expenditures by restructuring the global communications network to maximize peak efficiencies. Increased operations effectiveness 25% by implementing quality control measures and eliminating redundancies.Surpassed annual goal 30% by incorporating multi-channel marketing strategies for global list management. -
Senior Project ManagerMedimedia Us 2007 - 2008Yardley, Pa, UsManaged customized marketing promotional programs for $64 billion pharmaceutical client. Consistently delivered on-schedule and in-budget projects that exceeded goals by leveraging technology, simplifying complexity while focusing on business objectives.Delivered multi-channel marketing programs that achieved response rates above industry standards resulting in additional program roll-outs.Identified resources requirement, assigned responsibilities and directly and indirectly coordinated project staff to ensure successful completion of multiple projects.Led cross functional teams in resolution of critical issues to minimize project risk factors.Acquired extensive knowledge of regulatory processes through PMBA training. -
Account ManagerGlobal Dm Solutions 2006 - 2007Boonton, Nj, UsLed successful branding and direct marketing efforts for international marketing services company. Developed new client base and nurtured existing accounts.Generated 15% increase in new business revenue while managing existing reseller and end-user customer base.Collaborated in the development of image branding campaigns, which included logo, promotional collateral, and marketing strategies.
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Senior Account ExecutiveInteractive Marketing Group 1994 - 2006UsEstablished and maintained high-value relationships to deliver $1.2 million annual sales of Fortune 500 accounts. Built and cultivated long-term quality relationships with clients to provide total satisfaction, as well as to generate sales and new business opportunities.20% increase in annual revenue derived from existing major accounts by maximizing revenue potential through strategic sales plans to facilitate long-term business relationships.15 – 20% increase in new business revenue through up selling a full range of company services offerings into new client campaigns.Delivered 5 - 10% direct marketing response rates above industry standards.Recommended and implemented web-based Customer Relationship Management (CRM) systems for clients incorporating content management, campaign management, lead management and Return On Investment (ROI) reporting and profitability analysis. -
Senior Marketing AdministratorPanasonic Usa 1988 - 1994Newark, Nj, Us -
Marketing Communications ManagerCompuscan, Inc. 1987 - 1988
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Advertising/Public Relations ManagerZiyad 1983 - 1987
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Executive SecretaryRicoh Business Solutions 1981 - 1983Exton, Pa, Us
Susan Landers Education Details
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County College Of MorrisBusiness Administration
Frequently Asked Questions about Susan Landers
What is Susan Landers's role at the current company?
Susan Landers's current role is Director, Demand Generation at Konica Minolta Business Solutions U.S.A., Inc..
What schools did Susan Landers attend?
Susan Landers attended County College Of Morris.
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