-Lead point of contact for our digital agency partner. Partner closely with them on a daily basis to carry out key fundraising and awareness campaign moments such as Mothers Day, March for Babies, Fathers Day, Pregnancy & Infant Loss Awareness month, Prematurity Awareness Month, End of Year Fundraising and monthly full list newsletters.-Led RFP process for digital agency partner. -Received an impact award for the digital promotion of #Blanketchange campaign to bring awareness to and fight to reduce maternal mortality rates. -Manage all local affiliate mass email communications including special event and march for babies invitations, Ambassador Family communications, local giving days, etc. Day-to-day this involves email production from start to finish such as intake and calendaring management, coding, inserting testing and best practices, building audience segments and deployment. -Supervise email coordinator temp position during March for Babies season.

-Works with the Digital Marketing team to Develop and evolve email communication strategy across the institution for various stakeholders and audiences-Works with Project Managers and clients on a daily basis to provide recommendations based on email best practice and answers questions regarding the channel or list segmentation-Oversees the MailChimp tool and business rules for mass email communications that are produced outside of the centralized email platform (Marketo)-Helps implement and maintain Marketo platform nurturing streams for cultivation purposes-Co-Manages the eCommunity calendar which consists of strategically scheduling new email requests-Provides technical support to the Digital Marketing Specialist-Acts as core member of the museum’s web metrics working group-Co-lead monthly client email strategy meetings to evaluate past performance metrics to inform future strategy-Developing , coordinating, scheduling and implementation of projects focused on channel integration and improve work products

Major Accomplishments: -Project Managed all digital components of the 2013 Year End Fundraising Campaign. Online revenue for the month of December amounted to almost over $700,000, $370,000 of which came from End of Year communication efforts. Approximately $200,000 of that was from emails alone. The lightbox and splash page combined brought in about $175,000. Together, these efforts raised more than $130,000 over the 2012 Year End Campaign.-Worked with the CMO to create a Marketing Dashboard containing analytics from different channels and divisions across Marketing including Public Program attendance, website visitation, bounce rate, and top content, In-Museum marketing efforts, and more.-Supported the Membership team in the DRTV initiative, oversaw the digital components such as the Microsite, Lightboxes, and Tracking through Google Analytics. Other Tasks:-Manage content flow and approval process for emails promoting Development and Public Program events including, not limited to, the Chicago Luncheon, 50 Children Programs, Next Generation Events, and Days of Remembrance email invites for the ceremony at the US Capitol.--Project managed digital components for the R2P (Responsibility to Protect) symposium featuring Madeline Albright. Online event promotion include emails, social media, and web updates.

Major Accomplishments: -Led the support and engagement research project to collect visitor insights of the Permanent Exhibition and preferred methods of engagement. As a result, I presented research findings to the Chief Marketing Officer, National Institute of Holocaust Education Staff, and the Engagement Task-force.-Assisted in project managing the 2012 End of Year campaign, acting as the liaison between the Museum`s Membership, Digital Engagement, and Creative Services departments. The campaign raised over $3.17 million, making it the most successful End of Year campaign for the Museum in eight years.Other Tasks: -Co-lead for the redesign of Museum kiosks to optimize email acquisition and fundraising through on-site donations-Coordinated assets for the inaugural In-Museum Membership Drive to encourage visitors to be involved with the Institution through a discounted Membership offer -Assisted in coordination of 20th anniversary communications through e-communications and direct mail -Helped manage email schedule and assign appropriate source codes for tracking purposes-Supported the Communications department and the Museum`s digital vendor in gathering content for the launch of the Museum`s 20th anniversary website-Evaluated monthly performance reports to analyze email performance and online donation activity